Francheska Claire Falle

I am a creative, detail-oriented social media professional with a foundation in visual content creation, digital publishing, and content strategy. I hold a B.S. in Accounting Information System and have combined analytical training with creative execution to produce measurable engagement.

I have hands-on experience producing and scheduling content for multiple brand accounts, having created 40+ pieces of tailored content during a Social Media Coordinator role where I also maintained content calendars using Metricool. I research trending audio and platform updates to keep content timely and relevant.

In student and volunteer leadership roles I led media and publications teams—serving as Vice President for Media and Publication and Head of Creative and Design—overseeing creative direction, quality control, and cohesive branding across campaigns and webinar materials. I have supervised teams producing visuals, posters, infographics, and edited videos for events and announcements.

My technical toolkit includes Canva, CapCut, PowerPoint, Word, Excel, and Metricool, which I use to design carousels, reels covers, Pinterest pins, and short-form video edits that drive online engagement. I am seeking a creative or digital media role where I can bring stories to life and help grow audience interaction.