Florence Asuquo
@florenceasuquo
I turn customer and campaign data into accurate dashboards and actionable business insights.
NigeriaWhat I'm looking for
At FRNG Limited (Rally Trade), I turn customer and campaign data from internal systems into clear reporting that supports business priorities. I clean, validate, and interpret datasets to surface conversion, engagement, and data-quality trends.
I build and maintain KPI dashboards in Excel and Power BI, giving management visibility into campaign performance. I've also handled bulk data updates and structured formatting to improve reporting workflows.
My background spans marketing data analysis, technical support, operations support, and record management. I bring a detail-focused approach to resolving discrepancies, maintaining reliable data, and collaborating across teams.
Experience
Work history, roles, and key accomplishments
Marketing Data Analyst
FRNG Limited (Rally Trade)
Mar 2021 - Present (5 years 6 months)
Identified data requirements and sourced customer and campaign data from multiple internal systems, ensuring accuracy and completeness. Built and maintained dashboards to track KPIs and provide management with visibility into campaign performance.
Community Volunteer
Slum2School Africa
Jan 2021 - Dec 2024 (3 years 11 months)
Supported data coordination for outreach programs over four years of continuous community service. Assisted in planning and reporting community initiatives.
Technical Support Specialist
FRNG Limited (Rally Trade)
Jul 2019 - Mar 2021 (1 year 8 months)
Acquired and maintained customer data across internal systems, cross-referencing records to resolve discrepancies. Generated reports on customer interactions and service metrics to inform operational decisions.
Data & Operations Support Associate
Sprinters Advisory
May 2018 - Apr 2019 (11 months)
Supported acquisition, organization, and validation of business data for operational and reporting purposes. Maintained documentation of workflows and data processes.
Administrative Assistant (NYSC)
Lagos State Ministry of The Environment
May 2017 - Apr 2018 (11 months)
Handled data entry and record management tasks, ensuring completeness and accuracy of records. Assisted in organizing and updating operational data for reporting and tracking purposes.
Education
Degrees, certifications, and relevant coursework
Forage
Deloitte Australia Data Analytics Job Simulation, Data Analytics
Completed the Deloitte Australia Data Analytics Job Simulation on Forage in 2025.
Microsoft
Microsoft Power BI Analyst, Data Analytics
Completed the Microsoft Power BI Analyst certification in September 2025.
Dataleum
Data Analytics & Business Intelligence, Data Analytics and Business Intelligence
Completed the Data Analytics and Business Intelligence program at Dataleum in 2022.
McKinsey Academy
Forward Program, Professional Development
Completed the Forward Program at McKinsey Academy in 2021.
Jobberman
Soft Skills Training, Soft Skills
Completed the Soft Skills Training at Jobberman in 2020.
Empowerment Academy
Leadership Program, Leadership
Completed the Leadership Program at Empowerment Academy in 2018.
University of Calabar
Bachelor of Science, Zoology and Environmental Biology
B.Sc. in Zoology and Environmental Biology from the University of Calabar, completed in 2015.
Tech stack
Software and tools used professionally
Availability
Location
NigeriaAuthorized to work in
Salary expectations
Skills
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