At Softvence Agency, I designed web and mobile experiences for SaaS, AI-powered, e-commerce, travel, and real estate products. I led UX design for MVP products across SaaS, travel, and e-commerce startups, translating business requirements into user experiences.
I created user flows, wireframes, interactive prototypes, and high-fidelity UI designs in Figma, and collaborated with developers and stakeholders through implementation and product iterations. In a UX audit case study, I evaluated an e-commerce site using heuristics and UX laws and identified usability improvements.
