At Roots Cafe & Bakery, I led a full brand overhaul from strategy to execution, covering visual identity, messaging, and brand guidelines. I also designed and implemented a rollout campaign across online and offline touchpoints.
I developed a comprehensive style guide for Roots Cafe & Bakery to help maintain brand integrity across its channels and collateral.
For Choice Cake, Toba Group, Elanda Restaurant, and Apex, I delivered brand identity work spanning logos, typography, colour systems, and social media design. At Apex, I designed an identity system intended to support the group's future ventures while remaining grounded in its gadget retail store.
My selected projects include visual identities for Luma, a self-care brand, and Field, a football jersey retailer. My engineering background informs a structured approach to identity design and rollout strategy.

