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Elite David

@elitedavid

Brand designer and strategist at Roots Cafe & Bakery who led a full brand overhaul from strategy to rollout.

Nigeria
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At Roots Cafe & Bakery, I led a full brand overhaul from strategy to execution, covering visual identity, messaging, and brand guidelines. I also designed and implemented a rollout campaign across online and offline touchpoints.

I developed a comprehensive style guide for Roots Cafe & Bakery to help maintain brand integrity across its channels and collateral.

For Choice Cake, Toba Group, Elanda Restaurant, and Apex, I delivered brand identity work spanning logos, typography, colour systems, and social media design. At Apex, I designed an identity system intended to support the group's future ventures while remaining grounded in its gadget retail store.

My selected projects include visual identities for Luma, a self-care brand, and Field, a football jersey retailer. My engineering background informs a structured approach to identity design and rollout strategy.

Experience

Work history, roles, and key accomplishments

ER

Brand Designer

Elanda Restaurant

Jan 2024 - Dec 2024 (11 months)

Designed the visual identity for a high-end restaurant serving traditional dishes to discerning customers. Developed a design direction that balanced cultural richness with a premium feel suited to the brand's positioning.

TG

Brand Designer

Toba Group

Jan 2024 - Dec 2024 (11 months)

Created the full brand identity for a real estate group focused on helping young people begin their wealth-building journey through property. Designed logo, colour system, typography, and social media kit aligned with the brand vision and target audience.

AP

Brand Designer

Apex

Jan 2024 - Dec 2024 (11 months)

Designed a full brand identity system for a gadget retail store founded by an entrepreneur with a multi-business vision. Built a brand flexible enough to scale across future ventures, including logo, typography, colour system, and brand guidelines.

NP

Student Intern

Nigerian Breweries Plc

Jul 2024 - Oct 2024 (3 months)

Completed an industrial placement within the production and operations environment.

SG

Student Intern

Sujimoto Group

Sep 2023 - Dec 2023 (3 months)

Completed a second industrial placement within the electrical and engineering department.

Education

Degrees, certifications, and relevant coursework

US

University of Cross River State

B.Eng, Electrical/Electronics Engineering

2019 - 2025

Pursued a Bachelor of Engineering in Electrical/Electronics Engineering, which underpins a structured, systems-thinking approach to brand design.

Tech stack

Software and tools used professionally

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