At Guaranty Trust Bank, I led retail experience design for 19M+ customers across 20+ products and 12 digital and physical touchpoints. My work reduced transfer and bill-payment failures by 25%, contributed to 50%+ growth in mobile account-opening adoption, and reduced related customer complaints by approximately 12%.
I've designed onboarding, marketing, insurance, rental-marketplace, and B2B finance products across Guaranty Trust Bank, 54 Financial Services, Chiprent, Chronos Capital, and freelance engagements. At 54 Financial Services, I used behavioral insights to increase onboarding completion by 20% and helped grow website clicks by 192% and impressions by 1,207%.
I take complex problems from research and framing through interaction design, prototyping, and delivery, working closely with product, engineering, operations, and business teams.
