Looking for a job

Divya S

@divyas9

SEO specialist on simplelearning who built a 26-post pillar-and-cluster content architecture with hard-coded internal link silos.

India

Message

On simplelearning, I engineered and deployed a pillar-and-cluster content architecture across a 26-post live web asset, with hard-coded internal link silos. I also audited the site and resolved 11 missing meta description gaps.

I traced an internal link issue to a 404 error pointing to the flagship pillar page and repaired it. I also added Article JSON-LD structured data directly to the backend HTML template.

For the FITA Academy Chennai Market case study, I mapped commercial and transactional search intent into a local organic acquisition roadmap. I used Google PageSpeed Insights to identify rendering blockages and JavaScript overload, then set mobile LCP optimization targets.

Experience

Work history, roles, and key accomplishments

Current

SEO Laboratory Manager & Analyst

Current

Independent Digital Asset

Apr 2026 - Present (7 months)

Engineered and deployed a Pillar-and-Cluster content architecture across a 26-post live web asset, establishing internal link silos. Executed technical site audits and remediation, including fixing 404 errors and deploying JSON-LD schema markup.

SEO Content Architecture Internal Linking Ahrefs Google Search Console GA4 Screaming Frog Schema Markup JSON LD Technical Audits

Unsolicited SEO Audit & UX Strategy Proposal

FITA Academy Case Study

Formulated a local organic search acquisition roadmap by executing competitive intelligence data modeling against top-tier IT training institutes in the Chennai region. Mapped bottom-of-funnel search intent queries to create a content recommendations blueprint.

SEO Competitive Analysis User Intent UX Strategy Google PageSpeed Insights LCP Optimization