Open to opportunities

Divya Kapoor

@divyakapoor

Marketing & brand communications specialist turning product thinking into clear, AI-optimized messaging across sales and web.

India

Message

What I'm looking for

I’m looking for a role where I can own communications and content end to end—B2B SaaS messaging, sales enablement, and GEO/SEO with AI content systems—working closely with founders and teams, ideally open to remote.

I’m a communications and content specialist with fifteen years in editorial and newsroom leadership, culminating as Deputy News Editor. I moved from headlines and audience growth into brand and marketing consulting since 2022, where I turn a product, an audience, and a founder’s thinking into clear messaging—strategy and copy—across websites, sales decks, email, and social. I’ve led work that improved reader footfall by 15% through a headline framework.

Recently, I’ve focused on B2B SaaS communications systems, building an AI-led end-to-end workflow with Claude (newsletters, product updates, and reusable prompt banks) and producing a full B2B sales deck from structure and copy to design. I also specialize in GEO/SEO and AI content systems, aiming to get content found and cited as discovery shifts from search engines to AI answer engines. In content strategy roles, I’ve delivered measurable impact, including a 33% rise in retention and an 18% rise in therapy completion through data-informed editorial decisions.

Experience

Work history, roles, and key accomplishments

Current

Marketing Communications Lead

Current

Cybrilla

Feb 2025 - Present (1 year 5 months)

Built and ran an AI-led communications system for a B2B fintech, including newsletters, sales decks, and product updates. Produced a full sales deck end to end in Claude and developed ICP-based messaging from interviews.

AI Communications Claude Prompt Engineering Newsletters Ideal Customer Profile (ICP)Employer Branding Messaging Frameworks

Current

Brand Messaging & Communications

Current

Independent Consultant

Mar 2022 - Present (4 years 4 months)

Delivered brand messaging and communications work including ICP development, website messaging rewrites, and founder/company content. Planned and maintained a consistent social content cadence through calendars and profiles.

Messaging Copywriting

Content Strategist

Maker's Asylum

Nov 2023 - Dec 2023 (1 month)

Built a campaign-driven content strategy for a sustainability initiative and owned end-to-end production. Coordinated ideas, content, design collaboration, and a social calendar.

Content Strategy Campaign Planning Content Production Social Media Content Collaboration Social Calendar

Content Strategy & Editorial

Being: My Mental Health Friend

May 2022 - Feb 2023 (9 months)

Led content strategy and editing for Gen Z therapy communication and managed a team of four. Used data-informed editorial decisions and refined AI-generated drafts into clearer, human copy aligned to product tone.

Content Strategy Editorial Leadership Copy Editing Team Management Data Informed Editing Content Alignment

Content Head

Goa-Based Political Campaign

Mar 2022 - May 2022 (2 months)

Designed and ran social and content strategy for public image and voter engagement. Grew the candidate’s Twitter following from under 1,000 to over 8,000 in two months and produced platform-specific content and press notes.

Social Media Strategy Cross Functional Collaboration Visual And Messaging Alignment

Deputy News Editor

Network18 (CNN-News18)

Aug 2018 - Apr 2022 (3 years 8 months)

Edited 2,000+ political, opinion, and international pieces and introduced a headline framework that lifted reader footfall. Led live coverage of national elections and major political events under deadline.

Editorial Editing Audience Growth Political Coverage Opinion Editing

Assistant News Editor

India Today / Mail Today

May 2017 - Jul 2018 (1 year 2 months)

Handled page 1 political, crime, and city coverage and produced 100+ reports. Managed reporting output while maintaining daily news editing responsibilities.

News Editing Page 1 Coverage Political Reporting Crime Coverage City Desk Coordination Reporting & Management

Chief / Deputy Chief Copy Editor

Hindustan Times

Jan 2012 - Apr 2016 (4 years 3 months)

Managed a team of seven and edited or rewrote 3,000+ stories across lifestyle, culture, health, and city desks. Produced multiple editions of a children’s magazine and ran audience workshops to refine content.

Copy Editing Team Leadership Story Rewriting Desk Based Editing Lifestyle Culture Health Editing Children'S Magazine Production Audience Workshops

Senior Features Writer

The Pioneer

Feb 2009 - Nov 2011 (2 years 9 months)

Wrote long-form features on culture and society, producing 300+ reviews. Owned feature and review writing focused on long-form storytelling.

Feature Writing Culture And Society Writing Editorial Writing

Copy Editor

The Times of India

Apr 2007 - Feb 2009 (1 year 10 months)

Edited lifestyle, health, and design features as a copy editor. Ensured clarity and accuracy across feature content.

Copy Editing

Brand & Messaging

Furniture Brand

Conducted 200+ customer interviews to define an ideal customer profile and identify messaging gaps. Rewrote website copy and repositioned the brand’s core narrative.

Ideal Customer Profile (ICP)Website Copywriting