Open to opportunities

Diana Mandache

@dianamandache

Programmatic marketing and communications specialist blending data-driven campaign optimization with clear storytelling and stakeholder alignment.

Romania

Message

What I'm looking for

I’m looking for a role where I can combine programmatic campaign execution and reporting with clear communications—supporting brand visibility, optimizing against KPIs, and partnering closely with stakeholders to deliver measurable results and strong storytelling.

I’m a Marketing & Communications Specialist with hands-on experience supporting campaign performance, brand visibility, and stakeholder communication across agency and association environments. I lead external communication strategy, manage social media and website updates, and coordinate promotional materials to keep messaging consistent.

In my programmatic work, I implement and monitor digital marketing campaigns across multiple DSPs (Adform, DV360, Teads), analyze performance metrics, and use data-driven insights to optimize results against key KPIs. I also build marketing performance reports, handle campaign taxonomy and tracking tags, and create content with Canva, Canva Visual Suite, and Mailchimp—collaborating with account managers, creatives, and PPC specialists to deliver integrated marketing solutions.

Experience

Work history, roles, and key accomplishments

Current

Communication Specialist

Current

Go-Ahead Association

Mar 2026 - Present (4 months)

Leads the association’s external communication strategy and manages public-facing messaging. Produces press releases and newsletters while overseeing promotional materials and social media/website updates.

External Communications Social Media Coordination Promotional Materials Press Materials Newsletters Programmatic Advertising DSPs Adform DV360 CM360 Visual Content Coordination

Programmatic Marketing Specialist

Performics Romania - Publicis Groupe Media

Aug 2023 - Mar 2026 (2 years 7 months)

Implements and monitors digital marketing campaigns across multiple DSPs, aligning delivery to client goals and strategies. Analyzes campaign performance metrics and builds performance reports to support data-driven optimization.

Programmatic Marketing Marketing Campaigns Adform DV360 Meta Business Suite KPI Tracking Marketing Reports Campaign Taxonomy Content Creation Canva Visual Storytelling Presentation Design Mailchimp

Agricultural Policy Advisor

APPR Forum

Jul 2022 - Aug 2023 (1 year 1 month)

Supports stakeholder communication aligned with organizational messaging for European agricultural developments. Develops and distributes informative materials and assists with policy meetings and research/project documentation.

Stakeholder Communication Newsletter Writing Press Release Writing Report Writing Documentation Event Support Jira

Education

Degrees, certifications, and relevant coursework

Bucharest University of Economic Studies (ASE)

Master's degree, Online Marketing

2022 - 2024

Completed a master's program in online marketing at the Faculty of Marketing, ASE Bucharest, from September 2022 to July 2024.

Bucharest University of Economic Studies (ASE)

Bachelor's degree, Economy and International Affairs

2019 - 2022

Earned a bachelor's degree in economy and international affairs at the Faculty of International Business and Economics, ASE Bucharest, from October 2019 to July 2022.