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dhanush kodige

@dhanushkodige

Marketing generalist at Pingwise building a clinical management SaaS and running its full-funnel GTM, from SEO to product demos.

India

Message

At Pingwise, I built a B2B SaaS product end to end and own its full-funnel GTM. I shaped a WhatsApp-native approach for India's clinic SMB segment through market and competitor research, and I'm now running early outbound and product demos with prospective clinics.

At xoxoday, I led technical SEO across 1,000 pages, grew DR from 50 to 70, and moved 10 keywords into top-10 positions. I also participated in B2B events and managed marketing campaigns, including paid promotions.

Earlier at xoxoday, I gained more than 1,000 backlinks and worked across on-page and off-page SEO, content, and email campaigns. My earlier experience includes a marketing internship at maradi pvt ltd, where I responded to client questions, supported marketing research, and helped implement a content calendar.

Experience

Work history, roles, and key accomplishments

Current

Founder

Current

Pingwise

Jan 2026 - Present (10 months)

Built a B2B SaaS product end to end and own the full GTM function: market and competitor research, positioning, website, SEO foundation. Currently running early outbound and product demos with prospective clinics.

Market Research Competitive Analysis Positioning SEO Outbound Sales Product Demonstrations

Marketing Associate

Xoxoday

Dec 2024 - Apr 2026 (1 year 4 months)

Led technical SEO across 1000 pages; grew DR from 50 to 70 and moved 10 keywords into top-10 positions. Managed marketing campaigns and participated in B2B events to drive lead generation.

Technical SEO SEO DR Growth Keyword Optimization B2B Events Lead Generation Marketing Campaigns Paid Promotion

SEO Associate

Xoxoday

Nov 2023 - Dec 2024 (1 year 1 month)

Gained 1000+ quality backlinks, improved DR, and built brand authority. Managed email campaigns, content creation, SEO (on-page and off-page), and competitive analysis.

SEO Backlink Building Email Marketing Content Creation SEMrush Screaming Frog HubSpot Competitive Analysis Web Stories ORM Lead Generation Social Media Marketing

Marketing Apprenticeship

Xoxoday

May 2023 - Nov 2023 (6 months)

Worked on web stories, website hygiene, outreach, competitive analysis, keyword research, and email marketing.

Web Stories Website Hygiene Outreach Competitive Analysis Keyword Research Email Marketing

Marketing Intern

Maradi Pvt Ltd

Jun 2022 - Jul 2022 (1 month)

Responded to client questions and assisted with marketing research. Worked with the marketing team to develop strategies to increase sales and profitability, and implemented a content calendar and monitored social media channels.

Market Research Strategy Development Content Calendar Social Media Monitoring