At TalentMovers Consulting, I designed TadNova, a self-serve ad platform for advertisers, publishers, and admins. I turned mostly verbal requirements into product structure, information architecture, and user flows with the PM and developers.
I redesigned campaign setup to put audience targeting before pricing, and designed role-based dashboards, wallet, payouts, reports, and support flows. I also reworked the advertiser dashboard’s information hierarchy and designed bidding screens; engineering built the bidding logic.
For MyLab, I redesigned a diagnostic booking marketplace across patient web, a phlebotomist app, and a lab admin panel. I mapped the shared booking journey and identified that patients weren’t told about rejected samples, which we flagged before development.
At AppCurators, I designed and shipped 4+ live e-commerce and education products for web and mobile, working with clients on user flows, wireframes, and UI screens. I also built reusable component sets for two products.
