At Plan B Marketing, I coordinated marketing and content for clients across food, B2B, jewelry, health, and other sectors. I managed up to six clients at a time and created monthly editorial calendars, copy, and video scripts for Instagram, Facebook, and TikTok.
For a restaurant, I used a content strategy and reels to grow its followers fourfold in three months, from 940 to over 4,200. Its client associated the growth with more inquiries and reservations, and my best-performing reels reached over 70,000 views.
I also coordinated designers and collaborators, monitored reach, engagement, and follower KPIs, and provided customer support by chat and phone. At Monat by Thaisme Diaz, I managed social content and developed a digital marketing strategy focused on lead generation and sales.
Earlier, at Banesco Banco Universal, I advised clients on credit, investment, and banking products and brought in new clients through consultative sales. My background also includes administrative and financial analysis at Industrias Maros C.A. (Natulac), supported by a degree in Economics.
