At RaagaPay, I’m building an ethically sourced, culturally intelligent AI music dataset that preserves Hindustani classical heritage and addresses algorithmic bias. I created an expert-annotated dataset spanning 50+ gharanas, with metadata for raga, taal, rasa, and gharana.
I also founded The Sonic Story, a sonic branding and audio UX studio. I develop custom sound systems and audio logos, and delivered sonic branding strategy and research for prospects including Novo Nordisk, Carlsberg, L'Oréal, Sanofi, BNP Paribas, and Maersk.
At ZEE – Technology & Innovation, I led product design and developed sonic branding guidelines across platforms. I also served as Head of Sound Design for Zee TV and collaborated with AI engineering teams on model training for user experience quality.
My work spans music production, sound engineering, and performance. I produced 38 localized audio advertisements for Spotify, composed music for a BBC natural history documentary, and perform electronic music and DJ sets as Shibzoid.

