Open to opportunities

DaRaun Crawford

@darauncrawford

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Art Director and Senior Designer with a focus on brand development.

Zimbabwe

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What I'm looking for

I am seeking opportunities that allow me to leverage my creative skills in a collaborative environment, focusing on impactful brand storytelling and design.

I am an experienced Art Director and Senior Designer with a strong background in visual design and brand development. Currently, I lead creative initiatives at Medallia, where I have successfully managed high-impact projects such as the Global Impact Report and key visuals for major partnerships. My approach is deeply rooted in empathy and human-centered design, ensuring that every project resonates with both customers and employees.

Previously, I served as the Art Director for the National Basketball Players Association, where I drove brand campaigns that amplified the voices of NBA players. My work has consistently focused on creating unified visual systems that enhance cultural influence and visibility. I have also collaborated with various artists and brands in the music industry, shaping compelling visual narratives that engage audiences across multiple platforms.

Experience

Work history, roles, and key accomplishments

Art Director, Brand Experience

Medallia

Feb 2022 - Present (3 years 7 months)

Led visual design and brand development for Medallia’s highest-impact initiatives, including the Global Impact Report and key Experience Conference visuals. Spearheaded the rebrand of Medallia’s blog and redesigned branded templates to establish a more human, premium, and cohesive visual identity across digital channels.

Visual Design Brand Development Creative Consistency Human Centered Design Cross Functional Collaboration

Art Director, Brand & Campaigns

National Basketball Players Association

Jul 2019 - Present (6 years 2 months)

Led art direction and design for NBPA and THINK450, driving brand campaigns and content that amplified the collective voice and cultural influence of all 450 NBA players. Spearheaded visual strategy for flagship events and campaigns, including All-Star Weekend and Top 100 Camp.

Art Direction Campaigns Content Creation

Lead Designer, Artist Branding

Cinematic Music Group

Jul 2018 - Present (7 years 2 months)

Led design and art direction for key projects and album rollouts at Cinematic Music Group, shaping visual narratives that amplified artist identity and drove audience engagement. Built foundational creative systems to unify brand identity across digital, social, and live events.

Design Art Direction Album Rollouts Artist Branding Creative Systems

Freelance Art Direction & Design

darauncrawford.com

Jan 2012 - Present (13 years 8 months)

Designed visual identities and launch creative for RIAA-certified artists, a national TV bumper, and culture-forward brands. Combined music/entertainment industry storytelling with strategic design to create impactful experiences across digital and live platforms.

Visual Branding Launch Creative Storytelling Live Platforms Art Direction