Danny Martin

I’m a highly motivated industrial designer & product engineer with 8+ years of professional technical experience and 10+ years of freelance design experience. I love the intersection of design and engineering—and I’m driven by hands-on work and user-centered outcomes.

At Cove, I’ve led packaging design & engineering end-to-end, pioneering fiber packaging concepts that are over 95% fiber and recyclable in global paper streams. I develop scalable, manufacturable concepts that align with brand design language and I run the launch cycle from sketching and concepting through prototyping and DFM with manufacturing partners.

As founder & chief designer at Catapult, I provide contract, freelance, and founding services across industrial design, new product development, packaging design, mechanical engineering, visualization, and operational services. I’ve consulted with clients to translate brand identity, consumer and market needs into aesthetic and functional concepts—sharing early sketches, CAD models, renderings, and prototypes while ensuring final CAD and technical drawings meet DFM guidelines.

I also engineer parametric, scalable 3D CAD designs with calculated volumes, clearances, and tolerances using Siemens NX, optimizing geometry to pass market and delivery tests. From cross-functional CPG 3D development projects (beginning with sketching and concept generation) to working closely with tool makers and supply chain teams, I consistently push ideas through prototyping, rendering, DFM practices, and market launch.