I've led global handbag buying for Zara Woman at Inditex, managing multi-million-euro budgets while aligning collections with brand vision and consumer demand.
Across Zara Trafaluc and Zara Woman, I've expanded footwear categories, improved seasonal sales and profitability, and negotiated with suppliers across Europe and Asia on pricing, quality, lead times, and sustainability standards.
I also founded CarinaPrintstudio, where I curate digital art collections and shape the artistic direction, brand identity, and online sales through vintage-inspired visual storytelling.
