At ATÖLYE, I led research and experience strategy for a Dubai retail operator’s flagship customer ecosystem. I translated findings into five behavioral customer mindsets, end-to-end journeys, a service blueprint, and ten service concepts.
I also designed an interactive Figma playbook covering 13 courses for a regional education foundation, shaping its information architecture, navigation, and reusable components. For a UAE federal authority, I researched needs across 30+ federal entities and developed practical standards for AI-enabled public services.
Earlier, I designed AR and digital experiences at QReal / The Glimpse Group, and developed the visual identity and digital rebrand for Celeste Creative & Digital. My work also includes independent AR projects with Project In Limbo and UI/UX case studies including Hop'Ye and WayFit.
