Ashley Gray

As a video editor, I have produced diverse content (both short-form and long-form) for TV broadcast and social media platforms, all aimed at increasing engagement.

My work process is to begin transforming raw footage into compelling, impactful narratives with thoughtfully paced sequences, including b-rolls and smooth transitions.

The next step is creating eye-catching motion graphics to create a stimulating visual story that caters to short attention spans and focuses on keeping viewers engaged through till the end.

My final step is providing audio repair, by removing unwanted background noise, music placement for emotional impact, and sound design and effects to create an immersive viewing experience. I also ensure the final mix is clear and up to standard for an overall polish final product.

I also have a strong understanding of SEO and social media algorithms and I spend a lot of time studying the analytics to see what worked well and what could be improved next time around to boost click-through rates and watch times.

As a graphic designer, I’ve independently managed and delivered designs that align with the company’s goals and their target audience within the hospitality / food and beverage industry.

I’ve designed high-quality, attractive graphical assets for digital platforms - including social media, email campaigns and website listings / e-commerce. (Shopify and WordPress)

I’ve also collaborated closely within a team to generate and execute impactful content marketing strategies, while meeting tight deadlines and coordinating with managers. On top of this, I also analyze the performance of content to make improvements and adjustments, as well as researched competitor campaigns to conceptualize fresh ideas.

Through my work, I’ve demonstrated a strong understanding of design psychology and online customer behavior, as well as keeping up to date with platform trends and technologies, including AI Design.