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At Mashreq Bank, I lead end-to-end lead generation using cross-product data, build churn and propensity models, and automate multi-channel outreach workflows to improve time-to-contact. I also develop reusable ETL pipelines and deliver analysis that informs campaign strategy and budget allocation.

Previously, I turned education and banking data into predictive models, dashboards, and decision-ready insights at The Citizen Foundation and Bank Alfalah. I bring hands-on experience in SQL, Python, Power BI, machine learning, data modeling, and stakeholder collaboration, with a focus on business impact over code.