Open to opportunities

ARBAB ZAMAN

@arbabzaman

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DIGITAL MARKETING EXECUTIVE | GROWTH STRATEGY • PERFORMANCE ADS • BRAND STORYTELLING

Bangladesh

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What I'm looking for

I am looking for a challenging role that promotes organizational success and inspires collaborative efforts.

I am a dynamic entrepreneur with a bachelor’s degree in English and a proven track record as a founder in the e-commerce sector. My journey began with the establishment of Horekrokom, where I led strategic planning and operations from inception. I have a strong passion for leveraging innovative solutions to solve business challenges and achieve sustainable success in the digital marketplace.

Throughout my career, I have demonstrated my ability to integrate creative storytelling with data-driven marketing techniques to engage target audiences and boost sales. My expertise in digital marketing strategies has driven brand growth and enhanced online presence, fostering a culture of innovation and collaboration within my teams. I am committed to continuous learning and adaptation in the ever-evolving online landscape, ensuring that I remain at the forefront of industry trends.

Experience

Work history, roles, and key accomplishments

Current

Funder & Brand Builder

Current

Independent E-Commerce Brands

Jan 2018 - Present (7 years 9 months)

Founded and grew independent e-commerce brands since 2018, selling 500+ corgi-themed t-shirts globally and launching a mental wellness sticker brand that built an engaged community; managed product design, advertising, fulfillment, and retention.

Ecommerce E commerce Product Design Digital Advertising Fulfillment Customer Retention Brand Marketing Community Building Merchandising

Digital Marketing Specialist

Horekrokomshopping

Nov 2016 - Jun 2023 (6 years 7 months)

Managed Facebook ad budgets exceeding $10,000/month and drove consistent ROAS growth; improved CTR by 15% through A/B testing and segmentation and built seasonal content calendars aligned with customer insights.

A B Testing Facebook Ads ROAS optimization A B testing Segmentation Content Calendar Paid Social Performance Marketing Analytics

Digital Marketing Consultant

Canvas Bangladesh

Oct 2016 - Jan 2017 (3 months)

Directed product validation campaigns that boosted conversions 30% in one quarter and optimized paid media to reduce CPA by 25% while scaling spend profitably.

Paid Media CPA Optimization Conversion Rate Optimization Content Strategy Campaign Validation Analytics A B Testing

Growth Marketing Strategist

Self Employed

Developed brand positioning and performance ad strategies to validate products and optimize campaign ROI across e-commerce platforms. Executed A/B tests and CRO initiatives that improved conversion rates and campaign efficiency.

TikTokAds Brand Positioning TikTok Ads Facebook Instagram Ads Google Ads Shopify Etsy Media Strategy Klaviyo A B Testing CRO Campaign Optimization

Education

Degrees, certifications, and relevant coursework

University of Liberal Arts Bangladesh

Bachelor of Arts, English

Engaged in comprehensive literature analysis, critical thinking, and effective communication skills development through coursework in British and American literature, creative writing, and linguistics. Cultivated a strong understanding of textual interpretation, cultural contexts, and advanced writing techniques.