Aparna Rajanala

Led product design for Evaanya, an interiors app, from concept to launch-ready screens. Took on informal design lead responsibilities and partnered with founders and content teams to translate business goals into usable experiences.

Co-founded a design studio delivering brand identity and product design work for external clients. Led visual identity, color systems, and strategic design documentation for a YouTube show identity project.

Led research and end-to-end product design for a website and role-based dashboards, replacing a manual workflow with a unified digital platform. Designed a self-serve demo booking flow that cut scheduling time from 4-5 minutes to 1 min 30 sec.

Owned end-to-end design for a four-app IoT water management ecosystem across three user roles. Led the case for replacing the original booking model with a cab-booking style algorithmic model and built a documented design system.

Conducted moderated usability research for a VR nurse training tool across two research phases. Designed a gamified onboarding module that drove task completion from 0% to 56% and then 76%.

Completed The Insight Advantage certification in 2025.

Bachelor of Design in Interdisciplinary Design with honors across six consecutive semesters.