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Anushma Patwal

@anushmapatwal

Product designer at TCS who shipped AI-integrated dashboards and a token-based design system across web, Android, and iOS.

India

Message

At Tata Consultancy Services, I designed and shipped AI-integrated dashboards that brought fragmented, real-time operational data into actionable insight. I refined them through usability testing with 30+ users.

I also built a token-based design system with Figma Variables and semantic colour tokens, adopted by global products across web, Android, and iOS. It addressed visual inconsistency and accelerated delivery.

As a freelance Senior Product Designer, I take client work from ambiguous requirements through flows, responsive interfaces, prototypes, and developer-ready handoff. I build and ship interactive experiences in Framer and Figma, and use Figma Make and AI coding assistants to test functional prototypes.

Earlier, at Abstract Reality Studio, I designed consumer products for F&B and retail and built reusable interaction patterns. Analytics and A/B testing validated a 30% increase in user engagement and a 20% improvement in conversion.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer

Current

Freelance

Feb 2026 - Present (9 months)

Owns design end-to-end across concurrent client engagements as sole design point of contact, structuring ambiguous requirements into clear flows and deliverables. Designs and builds responsive interfaces in Framer and Figma, and prototypes rapidly with AI coding assistants.

Framer Figma Figma Make Claude Copilot Cursor Responsive Design Motion Design Prototyping Stakeholder Alignment

Product Designer – UI/UX

Tata Consultancy Services

Jul 2022 - Feb 2026 (3 years 7 months)

Owned core product areas end-to-end, running UX audits, wireframes, visual design, prototyping, user testing, and engineering handoff across 20+ modules. Designed and shipped AI-integrated dashboards and built a token-based design system using Figma Variables.

UX Audits Wireframing Visual Design Prototyping User Testing Figma Figma Variables Design Systems AI assisted Design Usability Testing Agile Mentorship

UI/UX Designer

Abstract Reality Studio

Mar 2022 - Jul 2022 (4 months)

Designed responsive consumer products for F&B and retail clients across Android, iOS, and web. Built reusable micro-interaction patterns and component libraries, and drove a 30% increase in user engagement and a 20% improvement in conversion.

UI Design UX Design Responsive Design Micro Interaction Component Libraries A B Testing Analytics

Product Designer (Home Furnishings)

The Purple Turtles

Jan 2020 - Mar 2020 (2 months)

Design lead for large-scale wall installations in Google and Pfizer offices, owning concept through fabrication and coordinating vendors and stakeholders on visual quality and feasibility.

Design Leadership Concept Development Fabrication Vendor coordination Stakeholder Management