anthony kigera

A more brief description of my responsibilities would go as follows;
• Writing copy for radio mentions, classifieds, features, and promos
• Develop brand strategy for radio, digital and on-ground campaigns
• Participate in brainstorms for 360⁰ advertising campaigns & clients we could pursue
• Writing copy for digital artwork.
• Writing and producing radio/video adverts.

Was brought in to figure out concepts that Safaricom would be interested in. The assignment included:
• The writing of scripts that convey the brand message through the telling of a story that Kenyans can
relate to.
• Doing the necessary edits to appropriately incorporate subtle plugs without watering down the story
• Infusing scripts with as much humour as possible

The demands of the job included:
· Doing keyword research to facilitate higher search rankings for our content
· Writing easy-to-read articles that clearly describes what the product/service is, why its valuable
accompanied by a call-to-action.
· Proof-reading content and rectifying errors before submission.
· Doing research to gather information required for content.

A working day would find me;
• Coming up ideas for how improv segments could be made funnier.
• Pitching innovative ideas for new segments we could attempt.
• Outlining the format for the show from start to finish.
• Analyzing the strengths and weaknesses of the cast and coming up with segments that would suit
them best.

My responsibilities included:
• Writing scripts for 4 episodes each season.
• Providing editing work for all scripts.
• Participation in brainstorms for character development and storyline building
• Liaising with production team to prevent any inconsistencies

My responsibilities included;
• Writing relevant insightful and up-to date articles on the real estate sector as well as on interior décor
to be circulated all over East Africa.
• Following closely the trends in real estate for any new developments that could prove beneficial to
the magazine’s readership
• Doing thorough research on prospective article ideas to ascertain their suitability