Ankita Das
@ankitadas8
I build CRM and lifecycle campaigns that grow acquisition, engagement, retention, and customer value.
IndiaWhat I'm looking for
I've led growth, CRM, and lifecycle marketing across IndusInd Bank’s Indie platforms, Zomato, District, Blinkit, Paytm, RailYatri, and IntrCity. I own campaign strategy from segmentation and execution through performance optimisation across SMS, WhatsApp, RCS, push, email, and native display.
At District and Zomato Dining, I managed CRM across eight verticals and three apps in India and the UAE. I drove a 15–20% uplift in opening-weekend movie ticket sales, reduced manual intervention by 40% through automated WhatsApp and customer journeys, and delivered a 38% uplift in customer interaction with AI-driven personalisation.
I've also improved acquisition, repeat bookings, CTR, and campaign engagement through A/B testing, audience segmentation, localisation, and cross-functional work with product, analytics, technology, creative, sales, and support teams. I’m focused on growth, retention, MarTech, and product marketing opportunities with strategic and leadership ownership.
Experience
Work history, roles, and key accomplishments
Growth Manager
IndusInd Bank Limited
Apr 2026 - Present (5 months)
Owned growth and campaign strategy across customer acquisition, engagement, and retention initiatives. Managed end-to-end campaign planning, segmentation, execution, and performance optimisation across CRM channels.
Growth & Retention Specialist
Eternal Limited
Jun 2024 - Apr 2026 (1 year 10 months)
Handled growth and retention for 8 verticals and 3 apps, including Zomato and District. Strategised movie promotions, automated WhatsApp journeys, and designed AI-driven personalisation, resulting in significant uplifts in ticket sales and customer interaction.
Optimised native display and push notification strategies to improve CTR and campaign engagement. Analysed campaign performance and ran A/B tests to continuously optimise CRM campaigns.
Associate Campaign Manager
Stelling Technologies Private Limited
Sep 2021 - Sep 2023 (2 years)
Implemented strategies to increase ROI, TOF, and conversions across two verticals. Introduced AMP Email and RCS innovations, contributing to 25–30% growth in daily new-user acquisition and increased repeat bookings to about 60%.
Education
Degrees, certifications, and relevant coursework
Manipal University Jaipur
Master of Business Administration, Marketing
2021 - 2023
Grade: First class with distinction, CGPA: 8.16
Pursued an MBA in Marketing, graduating with first class with distinction and a CGPA of 8.16.
PDM University
Bachelor of Commerce (Honours), Finance and Accounting
2018 - 2021
Grade: First class with distinction, CGPA: 7.98
Completed a Bachelor of Commerce (Honours) in Finance and Accounting, graduating with first class with distinction and a CGPA of 7.98.
Availability
Location
IndiaAuthorized to work in
Salary expectations
Job categories
Skills
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