At the University of Aberdeen, I support digital communications and institutional reputation through social media, multimedia content and audience insight. I create content for brand-level channels and produce video and photography for campaigns, events and strategic priorities.
I use Brandwatch to support social listening, reporting and performance analysis. I also contribute to the university’s social media audit, playbook and editorial calendar.
Through Alpha Global Foundation, I’m building on my work supporting girls in Malawi through education and mentorship. That work grounds my commitment to widening access to resources, networks and opportunity.
My MSc in Data Science adds an analytical dimension to my communications and development work. I’m interested in using evidence to inform development programmes and strengthen decisions, while making knowledge accessible to African women and young people.
