Looking for a job

Alexander Salazar

@alexandersalazar

Graphic/Web designer with 10+ years working across Italy and the US, for food brands, retail clients, and international organizations.

Italy

Message

What I'm looking for

I’m looking for a fully remote, long-term opportunity within a design-forward organization. I excel in collaborative, remote-first teams that utilize modern tools (like Figma, Notion, and AI-assisted design stacks) to ship high-quality work. I value companies that prioritize clear communication, professional growth, and a culture of trust and autonomy.

Based in Florence. Bilingual in English and Italian.

I design product packaging, brand systems, and print materials that hold up from the first sketch through to shelf. My work has reached national retail channels (including Coop and Fiore Siena), and I've built brand identities from the ground up for food & beverage, artisan products, and tech clients.

What makes me different: an American creative background combined with deep roots in the Italian market. That means I can brief, concept, and deliver in both languages — less friction, faster turnaround, and work that lands with both local and international audiences.

I work on:

• Product packaging and label design

• Brand identity and logo systems

• Brand guidelines and visual standards

• Catalogue and editorial design

• Motion graphics

• Web design (WordPress, HTML/CSS)

Tools I use daily:

Adobe Illustrator · InDesign · Photoshop · After Effects · Figma · WordPress

Experience

Work history, roles, and key accomplishments

Current

Brand & Web Design Lead

Current

Jac&Daniel Firenze

Feb 2018 - Present (8 years 5 months)

Led creative direction at a Florence-based studio, managing projects from strategy to final production. Translated brand identities into cohesive packaging, print, motion, and custom WordPress sites. Focused on maintaining a consistent brand experience across both physical and digital interfaces.

Graphic Designer & Communications

Istituto Lorenzo de Medici

Jun 2014 - Jul 2022 (8 years 1 month)

Served as a dual-role graphic and communications designer, producing print materials, managing digital identity, and maintaining the institutional website. Coordinated campus exhibitions, overseeing visual communication, logistics, and all liaison work between students, visiting artists, and stakeholders.

adobe indesign Graphic Design Brand Communications Print Materials Exhibition Catalogues Event Collateral Website Maintenance Visual Identity Adobe Illustrator Adobe Photoshop HTML CSS WordPress Exhibition & Events Coordination Stakeholder Liaison

Graphic Design Intern

Digital And It

Feb 2014 - May 2014 (3 months)

Contributed to live client briefs by producing production-ready marketing materials including brochures, catalogs, roll-ups, event materials, and logo concepts. Designed brand content using Adobe creative tools and delivered work across multiple formats and deadlines.