At Lanthrus Media, I researched regional influencers and shortlisted creators based on audience relevance, content fit, and regional suitability. I also coordinated with influencer marketing agencies to gather creator information.
I developed and structured welcome messages and push notifications for WhatsApp Business. I supported marketing strategy by preparing presentations, joining marketing meetings, and contributing ideas for digital engagement campaigns.
I'm pursuing an MBA in Digital Marketing at MIT World Peace University, following a BBA in Marketing. My training includes digital advertising, digital marketing and e-commerce, Power BI, video editing, and marketing with Canva.
