At Mindblue LLP, I own the full development lifecycle for a 10-category advertising-media platform, building production features with Next.js, TypeScript, Node.js, Express.js, and MongoDB Atlas. I designed REST APIs and data models for content management and lead capture, and improved SEO performance by 40% through server-side rendering, dynamic routing, and structured metadata.
I also redesigned service pages, search, and inquiry flows, contributing to a 30% increase in lead generation. For the Mindblue Core Platform, I integrated Clerk authentication, PhonePe payments, and a Gemini AI chatbot, then set up Git-based CI/CD deployments to a Linux VPS using PM2 and Nginx.
