At bigbasket, I work as a Senior Design Specialist, building on my earlier work there as a Senior Visual Designer & Illustrator. I focus on design, brand, and visual systems.
I founded HotRod BBQ, with the aim of building India’s first barbecue community.
At Plum, I worked as an Illustrator and Brand Visualizer and as a Brand Designer. At SaaSPay, I worked on design for a Buy Now Pay Later solution for SaaS expenses.
My earlier work includes creative and design roles at Sapience Automata, Shreyansh Innovations Pvt. Ltd., SocialPanga, Reflexions Digital Pvt. Ltd., WinnerBrands, and Ogilvy. At Ogilvy, I handled accounts including Vodafone, greenply, Bandhan Bank, Senco Gold and Diamonds, ITC, MP Birla Group, and Solidaridad India.

