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Abhik RoyAR
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Abhik Roy

@abhikroy1

Design leader at bigbasket, building brand and visual systems while founding HotRod BBQ to grow India’s barbecue community.

India
Message

At bigbasket, I work as a Senior Design Specialist, building on my earlier work there as a Senior Visual Designer & Illustrator. I focus on design, brand, and visual systems.

I founded HotRod BBQ, with the aim of building India’s first barbecue community.

At Plum, I worked as an Illustrator and Brand Visualizer and as a Brand Designer. At SaaSPay, I worked on design for a Buy Now Pay Later solution for SaaS expenses.

My earlier work includes creative and design roles at Sapience Automata, Shreyansh Innovations Pvt. Ltd., SocialPanga, Reflexions Digital Pvt. Ltd., WinnerBrands, and Ogilvy. At Ogilvy, I handled accounts including Vodafone, greenply, Bandhan Bank, Senco Gold and Diamonds, ITC, MP Birla Group, and Solidaridad India.

Experience

Work history, roles, and key accomplishments

bigbasket logoBI
Current

Senior Design Specialist

bigbasket

Apr 2025 - Present (1 year 7 months)

Worked as Senior Design Specialist at bigbasket.

HotRod BBQ logoHB
Current

Founder

HotRod BBQ

Oct 2024 - Present (2 years 1 month)

Worked as Founder at HotRod BBQ.

FR
Current

Graphic Designer

Freelance

Jan 2014 - Present (12 years 10 months)

Take up task and deliver it by tight deadlines, provide what the client needs, how to manage different projects in between time.

bigbasket logoBI

Senior Visual Designer & Illustrator

bigbasket

Apr 2025 - Mar 2026 (11 months)

Worked as Senior Visual Designer & Illustrator at bigbasket.

BB

Senior Design Specialist

Big Basket (Bengalore)

Apr 2025 - Feb 2026 (10 months)

Worked as Senior Design Specialist at Big Basket (Bengalore).

Sapience Automata (Bengalore) logoSB

Creative Head

Sapience Automata (Bengalore)

Mar 2024 - Mar 2025 (1 year)

Worked as Creative Head at Sapience Automata (Bengalore).

SaaSPay logoSA

Design

SaaSPay

Apr 2023 - Mar 2024 (11 months)

SaaSPay is a simple Buy Now Pay Later solution built for SaaS expenses. Buy SaaS tools of your choice today from our 50+ partner sellers, and pay back up to 8 months later.

Why BNPL for SaaS? Up to 40% of a company’s budget is parked on tech tools. With SaaSPay,
unlock parked capital to offset burn & reimagine capital productivity.

Plum logoPL

Illustrator and Brand Visualizer

Plum

Nov 2021 - Apr 2023 (1 year 5 months)

Worked as Illustrator and Brand Visualizer at Plum.

Plum logoPL

Brand Designer

Plum

Nov 2021 - Feb 2023 (1 year 3 months)

Worked as Brand Designer at Plum.

PL

Brand Designer

Plum(Remote)

Nov 2021 - Feb 2023 (1 year 3 months)

Worked as Brand Designer at Plum(Remote).

Shreyansh Innovations Pvt. Ltd. logoSL

Art Director

Shreyansh Innovations Pvt. Ltd.

Feb 2020 - Jun 2020 (4 months)

Worked as Art Director at Shreyansh Innovations Pvt. Ltd..

SI

Art Director

Shreyansh Innovation(Kolkata)

Feb 2020 - Jun 2020 (4 months)

Worked as Art Director at Shreyansh Innovation(Kolkata).

SocialPanga logoSO

Senior Visualizer

SocialPanga

Aug 2019 - Jan 2020 (5 months)

Worked as Senior Visualizer at SocialPanga.

SB

Senior Visualizer

Social Panga (Bangalore)

Aug 2019 - Jan 2020 (5 months)

Worked as Senior Visualizer at Social Panga (Bangalore).

RK

Senior Designer

Reflexions Digital (Kolkata)

Dec 2018 - Jul 2019 (7 months)

Worked as Senior Designer at Reflexions Digital (Kolkata).

Reflexions Digital Pvt. Ltd. logoRL

Senior Designer

Reflexions Digital Pvt. Ltd.

Dec 2018 - Jul 2019 (7 months)

Worked as Senior Designer at Reflexions Digital Pvt. Ltd..

WinnerBrands logoWI

Design Lead

WinnerBrands

May 2018 - Sep 2018 (4 months)

Worked as Design Lead at WinnerBrands.

WinnerBrands logoWI

Lead Designer

WinnerBrands

May 2018 - Sep 2018 (4 months)

Worked as Lead Designer at WinnerBrands.

WB

Lead Designer

WinnerB (Bangalore)

Jan 2018 - Sep 2018 (8 months)

Worked as Lead Designer at WinnerB (Bangalore).

Ogilvy logoOG

Junior Visualizer

Jul 2016 - Mar 2018 (1 year 8 months)

I am a designer and an art director, I handle accounts like Vodafone, greenply, Bandhan Bank, Senco Gold and Diamonds, ITC, MP Birla Group, Solidaridad India.

Bewakoof.com logoBE

Graphic Design Intern

Bewakoof.com

Jun 2015 - Aug 2015 (2 months)

Worked as Graphic Design Intern at Bewakoof.com.

Education

Degrees, certifications, and relevant coursework

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA logoNK

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

B.Des, Design and Visual Communications, General

2012 - 2016

DS

De Nobili School

2002 - 2012

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