At my independent design practice, I take projects from concept and copy through layout, photography, artwork, and prepress. Recent work includes the 2026 Asian Hospital launch campaign, with concepts and headlines for ten specialty departments and a seven-board floor-directory wayfinding system.
For Azam Baitul Maal, I designed the 2024 and 2025 annual reports, bringing programme updates, documentary photography, and financial information into an editorial system. I also created its 50-year commemorative mark and bilingual English/Urdu souvenir publication.
I designed bilingual Tibetan/English retail cartons for Yangtse, Choetin, Himalayan Aroma, and Kunsang, alongside multi-variant packaging for Sree Agarbatti and Special Sandal Agarbatti. My work also includes brochures, campaign graphics, signage, and multilingual publications.
I co-founded and ran Xebec Design & Print Studio from 2000 to 2010, directing the creative team while working hands-on with concepts and artwork. I also founded Sahl Design and bring print production and product photography into my design work.

