Еркин Надыркулов

I’m a Senior CRM, lifecycle marketing, and customer experience specialist with 7+ years of experience building CRM operations, customer analytics, segmentation, automation, and digital marketing.

In my current role, I’m responsible for CRM, customer analytics, marketing automation, and sales funnel development—building a unified CRM system for 87,228 contacts and configuring 9 funnels with stages, statuses, and loss reasons.

I connect customer data to business goals and communications by segmenting audiences (new, warm, cold, inactive) and designing lifecycle messaging that improves visibility into funnel conversion and channel performance. I analyze CPL, CAC, conversion, and channel contribution to guide marketing outcomes.

I also focus on execution quality: describing processes in AS IS/TO BE formats, preparing business requirements and technical specifications, and coordinating integrations between CRM, websites, forms, communications, and reporting tools. I’ve reduced marketing spend by 41.6% year over year while increasing the lead base by 26.9%, and I’m seeking an individual contributor or senior specialist role—not a people-management position.