Applicant Tracking Systems (ATS) are software tools that scan resumes for keywords and structure. They rank or filter resumes before a person ever reads them.

For a Traffic Manager, ATS looks for role-specific keywords like ad trafficking, campaign scheduling, Google Ad Manager, DV360, trafficking SOPs, tag management, delivery optimization, and reporting. Missing those words can push your resume out of the candidate pool.

Best practices:

• Use standard section titles like "Work Experience", "Education", and "Skills".
• Include role keywords naturally from job descriptions, such as "campaign trafficking", "ad server", "post-click tracking", "SLA management", "traffic logs", and "cross-functional coordination".
• Avoid complex formatting like tables, columns, text boxes, headers, footers, images, or graphs.
• Use readable fonts such as Arial, Calibri, or Times New Roman and 10–12 point size.
• Submit .docx or PDF, but avoid heavily designed files that look like brochures.

Common mistakes I see include swapping exact keywords for creative synonyms, like using "campaign flow" instead of "campaign trafficking". That choice can prevent a match.

Also avoid relying on headers or footers for contact data. ATS may ignore those sections. Finally, don't omit core tools and certifications for a Traffic Manager role. If you skip Google Ad Manager, DV360, or tag management, ATS may score you low.

Pick a clean, professional template that highlights routing, scheduling, and vendor management experience. Use a reverse-chronological layout so hiring managers see your recent traffic-control roles first.

Keep length tight. One page usually works for mid-career Traffic Manager roles. Use two pages only if you have long, relevant operations history or team leadership across many projects.

Use ATS-friendly fonts like Calibri or Arial. Set body text to 10–12pt and headers to 14–16pt. Keep line spacing at 1.0–1.15 and add clear margins for white space.

Use standard section headings like Summary, Experience, Skills, Certifications, and Education. Put technical skills and traffic tools near the top so scanners find them quickly.

Avoid complex columns, images, or text boxes that break ATS parsing. Skip exotic fonts and heavy color. Keep bold and italics minimal and consistent.

Common mistakes include dense blocks of text, vague job bullets, and inconsistent dates. Use short bullets that start with action verbs and show metrics like route efficiency, on-time delivery rates, or cost savings.

Make spacing consistent between headings and sections. Use simple bullet symbols and align dates to the right for quick scanning. Proofread for layout shifts when converting to PDF.

Writing a tailored cover letter matters for a Traffic Manager role. It shows how you manage ad delivery, optimize campaigns, and solve workflow problems. A good letter explains why you fit the job beyond what your resume lists.

Keep the letter simple and direct. Aim for clarity and short sentences. Make every sentence count.

• Header: Add your contact details, the company's name, and the date.
• Opening Paragraph: Say the Traffic Manager job you want. Show enthusiasm for the company. Name one strong qualification up front.
• Body Paragraphs: Connect your daily work to the job tasks. Highlight campaign setup, trafficking systems, tag management, and reporting. Use one clear example with numbers. Show teamwork and problem solving.
• Closing Paragraph: Restate interest in this Traffic Manager role. Ask for an interview. Thank the reader.

When you write the opening, say where you saw the role and why it matters to you. Keep the first paragraph short and focused.

For the body, pick one or two achievements. Use metrics like improved delivery rates, reduced latency, or lowered discrepant impressions. Mention specific tools like a DSP or analytics tool when useful. Use plain words and one technical term per sentence.

In the closing, show confidence but stay courteous. Ask to meet and offer a time range for follow up. Thank the hiring manager again.

Keep the tone professional, friendly, and concise. Tailor each letter to the company and job. Avoid generic text and repeat only what the job description values.

Hiring managers and operations teams need clear signals that you can move campaigns and schedules without chaos. Small errors on a Traffic Manager resume can hide your planning and coordination skills.

Fixing those errors takes little time and gives employers a faster read on your strengths. Below are common mistakes you should avoid and simple fixes you can apply right away.

This set of FAQs and tips helps you craft a Traffic Manager resume that highlights campaign delivery, trafficking skills, and cross-team coordination. You'll get quick answers on format, length, key skills, and how to show campaign results clearly.