Applicant Tracking Systems (ATS) scan resumes for keywords and formatting clues. For Technical Sales roles, they look for terms like technical products, sales metrics, CRM tools, and industry certifications. If your resume doesn’t match what the system expects, it might never reach a human.
Here’s how to win: Use standard sections like “Work Experience” and “Skills.” Mirror keywords from the job description—words like “sales pipeline,” “B2B sales,” or “technical account management.” Skip fancy headers, footers, or text boxes. Stick to simple fonts like Arial or Times New Roman. Save as a PDF or .docx, not a .docx with embedded graphics.
Common mistakes? Relying on “creative” titles like “Sales Ninja” instead of “Technical Sales Specialist.” Using tables for experience sections can confuse ATS. And skipping key terms like “client onboarding” or “sales forecasting” means your resume might not rank.