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8 free customizable and printable Sales Manager samples and templates for 2025. Unlock unlimited access to our AI resume builder for just $9/month and elevate your job applications effortlessly. Generating your first resume is free.
New York, NY • michael.johnson@example.com • +1 (555) 678-9101 • himalayas.app/@michaeljohnson
Technical: Sales Strategy, Team Leadership, Market Analysis, Customer Relationship Management, Training & Development
The resume showcases significant achievements, like a 30% increase in annual sales and a 25% boost in team productivity. These metrics highlight Michael's effectiveness as an Assistant Sales Manager, making him a compelling candidate for a Sales Manager role.
The skills section includes vital areas like 'Sales Strategy' and 'Team Leadership,' which align well with the responsibilities of a Sales Manager. This targeted skill set enhances Michael's fit for the role.
The introduction effectively summarizes Michael's experience and successes in driving sales growth and enhancing team performance. This clarity helps potential employers quickly see his value as a Sales Manager.
The introduction could be more focused on the Sales Manager role. Adding specific references to leadership achievements and strategic initiatives would strengthen his candidacy for that position.
The resume mentions managing a sales team but lacks specifics about leadership style or its impact on team morale. Including examples of leadership would enhance Michael's profile for a Sales Manager role.
The resume could benefit from incorporating more industry-specific keywords related to sales management, such as 'forecasting' or 'pipeline management,' to improve ATS compatibility and visibility.
Singapore • david.tan@example.com • +65 9123 4567 • himalayas.app/@davidtan
Technical: Sales Strategy, Team Leadership, CRM Software, Negotiation, Market Analysis, Customer Relationship Management
The resume highlights impressive achievements, such as a 35% increase in annual sales revenue and leading a team to achieve 150% quota attainment. These quantifiable results demonstrate the candidate's effectiveness, which is essential for a Sales Manager role.
Skills like 'Sales Strategy,' 'Team Leadership,' and 'Negotiation' align well with the responsibilities of a Sales Manager. This makes it easier for hiring managers to see how the candidate fits the role.
The work experience section is organized and clearly outlines impactful responsibilities and achievements. Using bullet points enhances readability, making it easy for recruiters to quickly assess the candidate's qualifications for a Sales Manager position.
The summary could be more tailored to the Sales Manager role by emphasizing specific skills or experiences that align with common requirements in job postings. Adding a brief mention of leadership style or customer-centric approach would be beneficial.
While there are relevant skills listed, the resume could incorporate more keywords specific to the sales industry, such as 'pipeline management' or 'sales forecasting.' This would improve ATS compatibility and catch the attention of hiring managers.
The mention of developing training programs is great but lacks specifics. Providing examples of what these programs included or their impact would better showcase the candidate’s leadership and training abilities, which are vital for a Sales Manager.
james.williams@example.com
+61 2 1234 5678
• Sales Strategy
• Client Relationship Management
• Team Leadership
• Market Analysis
• Negotiation
• Data-Driven Decision Making
Dynamic and results-oriented Regional Sales Manager with over 10 years of experience in sales strategy and execution across diverse markets in Australia. Proven track record of exceeding sales targets, developing strong client relationships, and leading high-performing sales teams to achieve ambitious growth objectives.
Specialized in Marketing and Sales Management. Completed a capstone project on effective sales techniques in the technology sector.
The resume showcases impressive achievements like a 35% sales increase and a 25% improvement in team performance. These quantifiable results highlight James's effectiveness as a Regional Sales Manager, making him an attractive candidate for similar roles.
The introduction clearly outlines James's extensive experience and proven track record in sales. This effective summary positions him as a dynamic candidate, perfectly aligning with the expectations for a Sales Manager.
James includes crucial skills like 'Client Relationship Management' and 'Data-Driven Decision Making.' These skills are essential for a Sales Manager and demonstrate his capability to meet the role's demands.
The resume could benefit from incorporating more industry-specific keywords relevant to Sales Manager roles, such as 'CRM software' or 'sales pipeline management.' This would enhance visibility in ATS and attract attention from hiring managers.
James's resume lacks information on any certifications or ongoing professional development in sales. Adding these details could strengthen his profile and show commitment to continuous improvement in his field.
The experiences listed under TechSolutions have fewer bullet points compared to the current role. Expanding this section with additional achievements would provide a more comprehensive view of his capabilities as a Sales Manager.
Dynamic and results-oriented National Sales Manager with over 10 years of experience in the technology sector. Proven track record of leading sales teams to exceed targets, developing strategic partnerships, and driving market growth. Adept at identifying new business opportunities and implementing effective sales strategies.
The resume showcases impressive results, such as increasing national sales by 35% and achieving 150% of sales targets. These figures clearly demonstrate the candidate's effectiveness in driving sales, which is crucial for a Sales Manager role.
Emma highlights her experience in managing a high-performing sales team of 20. This experience shows her capability in team leadership, an essential skill for any Sales Manager aiming to guide and motivate others.
The MBA in Business Administration with a focus on strategic management and sales strategies adds credibility to her profile. This educational background aligns well with the responsibilities of a Sales Manager, emphasizing her strategic thinking skills.
The introduction clearly outlines Emma's experience and skills, emphasizing her dynamic and results-oriented approach. This succinctly conveys her value to potential employers looking for a Sales Manager.
The skills section lists general skills but lacks specific software tools commonly used in sales management, like Salesforce or HubSpot. Adding these would enhance ATS compatibility and demonstrate familiarity with industry-standard tools.
The resume could benefit from additional keywords related to sales management, such as 'pipeline management' or 'forecasting'. Including these terms could improve the chances of passing through ATS filters for Sales Manager roles.
While Emma has strong experience, mentioning relevant certifications, like Certified Sales Executive (CSE), could strengthen her candidacy. Certifications show commitment to professional development, which is appealing for Sales Manager positions.
The resume emphasizes hard skills but doesn't highlight soft skills like communication or negotiation. Including these would help paint a fuller picture of Emma's capabilities as a Sales Manager, where interpersonal skills are vital.
emily.thompson@example.com
+44 20 7946 0958
• Sales Strategy
• Team Leadership
• Client Relationship Management
• Negotiation
• Market Analysis
Dynamic and results-oriented Director of Sales with over 10 years of experience in leading sales strategies, building client relationships, and driving business growth in competitive markets. Proven ability to exceed sales targets and enhance team performance through strategic vision and operational excellence.
Specialized in sales strategies and consumer behavior. Graduated with honors.
The resume showcases impressive results, like increasing annual sales revenue by 35% and achieving 110% of sales targets. These quantifiable achievements highlight Emily's effectiveness as a leader, crucial for a Sales Manager role.
Emily's experience as a Sales Manager at Tech Innovations Ltd. aligns well with the Sales Manager position. She successfully led a team, achieved high sales targets, and implemented effective strategies, showcasing her suitability for the role.
The summary clearly states Emily's dynamic and results-oriented approach, highlighting her over 10 years of experience. This sets a positive tone and immediately presents her as a strong candidate for the Sales Manager position.
The skills section includes broad terms like 'Sales Strategy' but could benefit from more specific skills relevant to the Sales Manager role, such as 'Sales Coaching' or 'Lead Generation Techniques' to better capture attention.
The resume could improve its ATS compatibility by incorporating more keywords related to the Sales Manager role, like 'pipeline management' or 'customer retention strategies'. This will help improve visibility during the application process.
emily.johnson@example.com
+1 (555) 987-6543
• Sales Strategy
• Team Leadership
• Market Analysis
• Client Relationship Management
• Negotiation
• CRM Software
• Revenue Growth
Dynamic and results-oriented VP of Sales with over 10 years of experience in technology sales and team leadership. Proven track record of exceeding sales targets and driving market expansion in competitive environments. Known for building high-performing sales teams and fostering client relationships to achieve sustained business growth.
Focused on strategic marketing and sales management. Graduated with honors.
Concentration in Sales and Marketing.
The resume highlights impressive results like a 35% increase in annual sales revenue and a 50% improvement in team performance metrics. These quantifiable achievements demonstrate Emily's effectiveness as a Sales Manager, which is crucial for the role.
Emily's extensive background in sales leadership, especially her role as Sales Manager, directly aligns with the requirements of the Sales Manager position. Her experience shows a clear progression and strong competence in driving sales strategies.
The skills section includes key areas like 'Sales Strategy' and 'Client Relationship Management.' This focuses on the skills needed for a Sales Manager and enhances the resume's relevance for ATS scanning.
The introduction is a bit broad. Tailoring it to highlight specific skills or experiences related to the Sales Manager role would make it more compelling. For instance, mentioning expertise in developing sales tactics could strengthen it.
While the skills are relevant, the resume could benefit from more specific industry keywords related to the Sales Manager position, like 'territory management' or 'sales forecasting,' to ensure it meets ATS criteria.
The resume emphasizes hard skills but could include more soft skills like 'communication' and 'team motivation.' These are crucial for a Sales Manager role, where interpersonal skills play a key role in success.
São Paulo, Brazil • carlos.silva@example.com • +55 11 91234-5678 • himalayas.app/@carlossilva
Technical: Sales Strategy, Team Leadership, Market Analysis, CRM Implementation, Negotiation, Revenue Growth, Client Relationship Management
The resume highlights Carlos's role as Chief Sales Officer, where he led a team of over 150 sales professionals. This showcases his ability to manage large teams, which is essential for a Sales Manager role.
Carlos demonstrates a solid track record of increasing sales revenue by 50% and achieving 120% of sales targets. These quantifiable results illustrate his effectiveness in sales strategies, making him a strong candidate for a Sales Manager position.
The skills section includes key areas like Sales Strategy and Client Relationship Management. These are vital for a Sales Manager, ensuring alignment with the job's requirements and enhancing ATS compatibility.
The summary could be more tailored to the Sales Manager role. Instead of just stating experience, it should highlight specific skills and achievements directly relevant to this position to capture attention better.
The resume lacks some industry-specific keywords that could enhance ATS matching for a Sales Manager role. Adding terms like 'sales forecasting' or 'pipeline management' would improve visibility.
The current role as Chief Sales Officer is impressive, but it could emphasize how his leadership translates to a Sales Manager position. Highlighting relevant responsibilities more clearly could strengthen the transition narrative.
Dynamic Sales Manager with over 7 years of experience in driving revenue growth and leading high-performing sales teams in the technology industry. Proven track record of exceeding sales targets and building lasting client relationships through strategic planning and execution.
The resume highlights impressive metrics, such as a 30% increase in annual sales revenue and a 25% expansion of the customer base. These numbers effectively demonstrate the candidate's impact in previous roles, aligning well with the expectations for a Sales Manager.
The transition from Senior Sales Executive to Sales Manager shows a clear career advancement. This indicates that the candidate has gained valuable experience and skills that are essential for a leadership role in sales.
The skills listed are relevant to the Sales Manager role, including sales strategy and team leadership. This alignment with the job's requirements helps in passing ATS screening and makes the candidate more appealing to employers.
The introductory statement could be more specific about the candidate's unique strengths and what sets them apart. Adding details about specific sales techniques or leadership styles could make it more compelling for a Sales Manager position.
While the resume includes relevant skills, it could incorporate more industry-specific keywords related to sales management and technology. This would enhance ATS compatibility and improve visibility to hiring managers.
The resume doesn't mention any relevant certifications or training that could strengthen the candidate's profile. Including such information could demonstrate a commitment to continuous improvement, which is important for a Sales Manager.
Landing interviews for Sales Manager roles feels frustrating when you don't break through despite recent solid experience and strong references. How do you prove you're the leader who can hit aggressive targets, develop teams, and grow sustained customer revenue quickly? Whether hiring managers value revenue or leadership, they want clear evidence of measurable impact, scalable processes, and repeatable results consistently. You often focus on long duty lists, generic skills, buzzwords, and formatting choices that don't show your actual sales impact.
This guide will help you rewrite bullets and summaries so your revenue and leadership results stand out quickly. Turn vague duties into specific bullets like 'Grew regional revenue 32% in twelve months'. We'll revise your summary and experience sections to highlight quota attainment and team development. After reading, you'll have a concise, results-focused Sales Manager resume ready to apply with confidence.
When crafting a Sales Manager resume, you typically want to use a chronological format. This layout highlights your career progression and showcases your achievements over time, making it ideal for candidates with a solid work history. If you're transitioning from another field or have gaps in your employment, consider a combination or functional format instead. These formats allow you to emphasize relevant skills and experiences over a strict timeline.
Regardless of the format you choose, ensure your resume is ATS-friendly. Keep sections clear, and avoid using columns, tables, or complex graphics that might confuse applicant tracking systems. Here's a quick list of formats to consider:
Your resume summary is a quick snapshot of your professional experience and skills. It should focus on your expertise and accomplishments, especially if you're an experienced candidate. For those entering the field or changing careers, an objective statement that outlines your goals and transferable skills is more appropriate. A strong summary formula is: '[Years of Experience] + [Specialization] + [Key Skills] + [Top Achievement]'. This formula helps frame your qualifications effectively.
For a Sales Manager role, emphasize your sales targets, leadership experience, and any awards or recognitions. Make this summary specific to your strengths and the value you bring to potential employers. Tailoring your summary to match the job you're applying for can significantly enhance your chances of getting noticed.
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Results-driven Sales Manager with 8 years of experience in driving revenue growth and leading high-performing teams. Expertise in strategic planning, market analysis, and client relationship management. Achieved 150% of sales target in 2022 at Harber Inc.
Why this works: This example clearly states years of experience, specialization, key skills, and a significant achievement, making it compelling for hiring managers.
Sales Manager with experience looking for a new opportunity. Skilled in sales and management.
Why this fails: This summary lacks specificity and doesn't highlight achievements, making it generic and forgettable.
List your work experience in reverse chronological order. Start with your most recent job and include your title, the company name, and the dates you worked there. Use bullet points to describe your responsibilities and achievements, beginning each with a strong action verb. For example, instead of saying 'Responsible for increasing sales', say 'Boosted sales by 30% over two quarters'. Quantifying your impact with numbers makes your achievements clearer and more impressive.
Consider using the STAR method (Situation, Task, Action, Result) to frame your bullet points. This approach helps you deliver concise and impactful statements that showcase your contributions effectively.
Increased sales revenue by 30% within six months at McKenzie-Hermann by implementing a new customer relationship management system and targeted sales strategies.
Why this works: This bullet point uses a strong action verb, quantifies the achievement, and provides context, making it impactful.
Worked on sales strategies at Kunde and Rippin and helped the team meet their goals.
Why this fails: This example lacks specific numbers and doesn’t clearly outline the candidate's individual contributions, making it less impactful.
Include the school name, degree obtained, and graduation year. For recent graduates, this section can be more prominent, and you might want to add your GPA, relevant coursework, or honors. If you have extensive experience, keep this section brief, omitting the GPA. You may also want to list relevant certifications in this section or create a separate one for them if they are significant.
For a Sales Manager role, degrees in business, marketing, or management are beneficial. Highlight any additional training relevant to sales methodologies or leadership.
Bachelor of Science in Business Administration, 2015
University of Texas
Relevant Coursework: Sales Management, Marketing Strategies
Why this works: This entry is clear, concise, and includes relevant coursework that supports the candidate's qualifications.
Business degree from an unknown school.
Why this fails: This lacks detail and does not provide any relevant information about the degree or the institution, making it less effective.
Use these impactful action verbs to describe your accomplishments and responsibilities:
Consider adding sections for projects, certifications, or volunteer experiences that demonstrate your commitment to sales excellence. Highlighting specific projects can show your ability to lead and achieve results outside of traditional work experience. This can set you apart from other candidates, especially if you have relevant achievements.
Project: Led a team to develop a new sales strategy for a product launch at Oberbrunner-Barton, resulting in a 25% increase in market share within the first quarter.
Why this works: This entry highlights a specific project, quantifies the outcome, and showcases leadership skills.
Participated in team meetings and discussions about sales.
Why this fails: This entry is vague and doesn’t convey any significant impact or personal contributions, making it less compelling.
Applicant Tracking Systems (ATS) are software that scan resumes for keywords and structure. They rank and filter applications before a human reads them. If your resume lacks keywords or uses odd formatting, ATS can reject it.
For a Sales Manager, ATS looks for sales skills, tools, and results. Include terms like CRM, Salesforce, HubSpot, pipeline management, quota attainment, territory management, B2B sales, forecasting, revenue growth, team leadership, coaching, contract negotiation, and KPI tracking.
Avoid complex layouts. Don’t use tables, columns, text boxes, headers, footers, images, or charts. ATS often misread those elements and drop content.
Pick readable fonts like Arial, Calibri, or Times New Roman. Save as .docx or simple PDF. Fancy templates can break parsing.
Common mistakes trip up Sales Manager applicants. Using creative synonyms instead of exact keywords hides your skills. Relying on header graphics means ATS may miss your contact info. Leaving out key tools or certifications like Salesforce or HubSpot removes you from relevant searches.
Skills
Work Experience
Sales Manager, Bruen, Wuckert and Dare — Merle Kunde
Why this works: The entry lists exact sales tools and measurable results. ATS matches keywords like "Salesforce" and "quota attainment". Humans get clear, quantifiable impact too.
Professional Highlights
Experience
Regional Sales Lead, Runolfsson-Cassin — Todd Willms
Why this fails: The section uses vague phrases and avoids exact keywords. It hides specific tools and metrics. ATS cannot match concrete terms like "Salesforce" or "quota attainment", so your resume may rank lower.
I recommend a clean, professional template for a Sales Manager. Use a reverse-chronological layout so hiring managers see recent leadership and quota results first.
Keep length tight. One page works for mid-career managers and one to two pages works if you led large teams or hit major targets at several companies.
Pick ATS-friendly fonts like Calibri, Arial, Georgia, or Garamond. Use 10–12pt for body and 14–16pt for headers so names and section titles stand out.
Use clear headings: Summary, Experience, Achievements, Skills, and Education. That helps both readers and ATS find key info quickly.
Give each experience 3–6 bullet points. Lead with measurable results like quota attainment, team size, and pipeline growth. Use simple metrics such as percent growth or revenue amounts.
Keep spacing consistent. Add white space between sections and use 1.0–1.15 line spacing in bullets. White space helps your numbers and leadership examples stand out.
Avoid complex columns, images, and charts. They confuse ATS and often break alignment. Stick to simple bolding, italics, and bullets for emphasis.
Watch common mistakes. Don’t use many colors or non-standard fonts. Don’t cram dense paragraphs. Don’t list generic duties without outcomes.
Finally, proof each line. Use active verbs like "led," "grew," and "closed." Let your metrics show impact and keep the layout simple and scannable.
Brendon Funk — Sales Manager
Summary — Senior sales manager who grew territory revenue 45% in two years and led a team of six reps.
Experience
Why this works: This layout uses clear headings, measurable achievements, and short bullets so hiring managers scan results fast. It uses simple formatting that parses well for ATS.
Carl Hammes — Sales Manager
Experience
Sales Manager, Gorczany 2016–2023 — Managed sales teams and handled client accounts across regions. Responsible for quota and training new staff. Worked on strategy and operations.
Skills — Sales, leadership, CRM, communication, strategy, training, forecasting, team building, operations.
Why this fails: The paragraph is dense and lists duties without clear metrics or outcomes. ATS may read the flat paragraph poorly and the layout hides key accomplishments.
Purpose: A tailored cover letter matters for Sales Manager roles because it shows your fit beyond the resume. It explains how you drive revenue, lead teams, and solve customer problems. It shows real interest in the company.
Header: Include your name, phone, email, the company's name, and the date. Add the hiring manager's name if you know it.
Opening Paragraph: Start strong. State the exact Sales Manager role you want. Tell why you like the company and mention your top qualification. Say where you found the job.
Body Paragraphs: Connect your experience to the job needs. Focus on results, skills, and relevant projects. Use numbers when you can.
Use job description keywords naturally. Tailor each paragraph to the company and the role. Keep each sentence direct and clear.
Closing Paragraph: Reiterate strong interest in this Sales Manager position at the company. State confidence that you can contribute to sales targets and team growth. Ask for a meeting or interview and thank the reader.
Tone & Tailoring: Keep your tone professional, confident, and friendly. Write like you speak to one person. Use short sentences and plain language. Avoid generic templates. Customize each letter for each application.
Final tip: Proofread for clarity and errors. Match one or two metrics from your resume to the letter. That link makes your case more persuasive.
Dear Hiring Team,
I am applying for the Sales Manager position at Amazon. I saw the role on your careers page and I want to help grow your enterprise accounts.
In my current role at BrightWave Solutions I lead a team of six account executives. We grew annual revenue by 38% and beat quota for four straight quarters. I built a pipeline process in Salesforce that improved forecast accuracy by 22%.
I combine hands-on sales skills with coaching. I run weekly role plays and one-on-one coaching sessions. My team increased average deal size by 15% after three months of focused coaching.
I work closely with marketing and product teams to tailor offers for enterprise buyers. I negotiated three contracts worth over $1.2M total last year. I use CRM reporting and forecast models to spot risks early and keep deals moving.
I am excited about Amazon's focus on customer obsession and scalable sales processes. I can bring proven quota achievement, team development, and data-driven pipeline management to your team. I would welcome the chance to discuss how I can help meet your sales goals.
Thank you for your time and consideration. I look forward to the possibility of speaking with you.
Sincerely,
Alex Morgan
alex.morgan@email.com | (555) 123-4567
If you're applying for Sales Manager roles, small resume mistakes can cost interviews. You want hiring managers to see your revenue impact quickly and clearly.
Fixing common issues takes little time. Tidy metrics, clear bullets, and relevant tools help your resume sell your results.
Vague achievement statements
Mistake Example: "Improved sales in my region."
Correction: Be specific and use numbers. Write: "Grew regional revenue 32% in 12 months by expanding Enterprise accounts and upselling existing clients."
Using a generic objective instead of a value statement
Mistake Example: "Seeking a challenging Sales Manager position where I can grow."
Correction: Show the value you bring. Try: "Sales Manager with 7 years of B2B experience who consistently beats quarterly quota by 20%. Ready to lead a 6-person team and drive $4M in annual revenue."
Typos and grammar errors
Mistake Example: "Managed key acccounts and acheived quota every qtr."
Correction: Proofread and use tools like a spellchecker. Write: "Managed key accounts and achieved quota every quarter." Ask a colleague to read it once.
Poor formatting for ATS and busy readers
Mistake Example: A two-column PDF with images and icons that hides keywords like "Salesforce" and "quota".
Correction: Use a single-column layout and simple headings. Include keywords such as "Salesforce," "pipeline management," and "quota attainment" in context. Save as a clean PDF or Word file.
Listing irrelevant details and long job histories
Mistake Example: A long list of early retail roles from 15 years ago with no sales metrics.
Correction: Focus on recent and relevant roles. Remove early retail jobs unless they show good sales metrics. Keep bullets tight and result-focused.
If you want to move up in sales, your resume must show quota wins, team leadership, and process improvements. These FAQs and tips focus on what hiring managers look for and how you can present results clearly and confidently.
What key skills should I list on a Sales Manager resume?
List skills that match the role and results you deliver.
Which resume format works best for Sales Manager roles?
Choose a format that highlights achievements first.
How long should my resume be for a Sales Manager position?
Keep it concise and relevant.
How do I showcase major deals, projects, or a sales portfolio?
Show outcomes, not tasks.
How should I explain employment gaps or a recent job change?
Be honest and focus on value.
Quantify Your Impact
Put numbers on every bullet. State revenue growth, quota attainment, deal sizes, and retention rates. Numbers make your results clear and help hiring managers compare you to other candidates.
Lead with Results, Not Duties
Start each job entry with a brief results statement. Use bullets that show problems you solved and the outcomes you drove. This keeps the focus on how you improve revenue and team performance.
Tailor for the Role
Match keywords from the job description. If they ask for enterprise sales, highlight enterprise deals. If they use Salesforce, note your Salesforce experience. Small changes improve your chances with both humans and ATS.
Show Leadership Skills Clearly
Describe hiring, training, and coaching actions you led. Include metrics like team quota attainment and turnover reduction. That shows you build teams that hit targets.
You're closing with the essentials for a Sales Manager resume you can use right away.
Ready to update your resume? Try a template or resume tool, then apply for Sales Manager roles with confidence.
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