Public Relations Manager Resume Examples & Templates
7 free customizable and printable Public Relations Manager samples and templates for 2025. Unlock unlimited access to our AI resume builder for just $9/month and elevate your job applications effortlessly. Generating your first resume is free.
Public Relations Manager Resume Examples and Templates
Public Relations Coordinator Resume Example and Template
What's this resume sample doing right?
Strong impact in experience section
The work experience highlights significant achievements, like a 30% increase in media coverage. Using quantifiable results showcases the candidate's effectiveness, which is vital for a Public Relations Manager role.
Relevant skills listed
The skills section includes key areas like 'Media Relations' and 'Crisis Communication.' These align well with the requirements for a Public Relations Manager, suggesting the candidate has the necessary expertise.
Compelling introduction
The introduction effectively summarizes the candidate's experience and achievements, creating a strong first impression. It positions them well for the Public Relations Manager role by emphasizing their success in enhancing brand visibility.
How could we improve this resume sample?
Generic job title
The current title 'Public Relations Coordinator' doesn’t reflect the target role. Changing it to 'Public Relations Manager' in the resume can better align the candidate with the desired position and expectations.
Limited use of industry keywords
The resume could include more specific keywords relevant to Public Relations Manager roles, like 'stakeholder engagement' or 'media strategy.' This would enhance ATS compatibility and show deeper expertise in the field.
Experience with leadership skills
The resume doesn't emphasize any leadership or team management experience. Highlighting any instances of leading projects or teams can better demonstrate readiness for a managerial position.
Public Relations Specialist Resume Example and Template
What's this resume sample doing right?
Strong experience in PR strategies
The resume highlights the development of comprehensive PR strategies that boosted client media coverage by 50%. This quantifiable achievement is crucial for a Public Relations Manager, showcasing the candidate's ability to drive results.
Effective use of action verbs
Using action verbs like 'Developed,' 'Managed,' and 'Organized' throughout the experience section gives a dynamic feel to the candidate's accomplishments. This is vital for a Public Relations Manager who needs to demonstrate leadership and initiative.
Clear and relevant skills section
The skills listed are directly relevant to the Public Relations Manager role, including Media Relations and Crisis Communication. This alignment helps in passing ATS and catching the attention of hiring managers.
How could we improve this resume sample?
Lacks a tailored summary
The introduction could be more focused on the specific skills and experiences that align with a Public Relations Manager role. Tailoring it to emphasize leadership in PR and strategy management would strengthen the resume.
Limited quantifiable results in junior role
While the experience at BrandBuild Agency is relevant, it lacks quantifiable achievements. Adding specific metrics or outcomes from those responsibilities would enhance the impact of this section for a Public Relations Manager position.
Missing industry-specific keywords
The resume could incorporate more industry-specific keywords, such as 'media relations strategy' or 'stakeholder engagement.' This would improve ATS compatibility and highlight relevant expertise for the Public Relations Manager role.
Public Relations Manager Resume Example and Template
What's this resume sample doing right?
Strong quantifiable achievements
The resume highlights impressive results, like a 50% increase in media coverage and a 30% boost in brand engagement. These numbers clearly demonstrate Emily's effectiveness in her role as a Public Relations Manager.
Relevant skills inclusion
The skills section includes key abilities like 'Media Relations' and 'Crisis Communication,' which are essential for a Public Relations Manager. This alignment helps position Emily as a strong candidate for the role.
Compelling summary statement
The introduction effectively summarizes Emily's experience and strengths in PR. It captures attention by mentioning her proven track record in crisis management and strategic communication, which are crucial for this position.
Diverse work experience
Emily's varied roles from PR Coordinator to Public Relations Manager show a clear career progression. This diversity demonstrates her adaptability and growth in the field, making her a valuable candidate.
How could we improve this resume sample?
Lacks specific industry keywords
The resume could benefit from more industry-specific keywords related to Public Relations, like 'media outreach' or 'stakeholder engagement.' Including these terms can enhance visibility in ATS scans.
Limited detail in education section
The education section briefly mentions the degree but doesn't highlight any relevant coursework or projects. Adding specifics about her thesis on digital PR strategies could strengthen this section.
Achievements could be expanded
While there are some quantifiable results, more details on how these achievements were accomplished would provide better context. Describing strategies used for these results could enhance credibility.
Work experience format inconsistency
The format of the descriptions under each job is inconsistent. Ensuring a uniform structure across all experiences will improve readability and professionalism, making a stronger impression.
Senior Public Relations Manager Resume Example and Template
What's this resume sample doing right?
Strong impact in work experience
The resume highlights significant achievements, like a 30% increase in media coverage and 50 million media impressions. These quantifiable results show the candidate's effectiveness in public relations, which is crucial for a Public Relations Manager.
Compelling introduction
The introduction effectively summarizes the candidate's extensive experience and skills, emphasizing their passion for storytelling. This aligns well with the core responsibilities of a Public Relations Manager, making a strong first impression.
Solid skills list
The skills section includes relevant and diverse competencies, such as Media Relations and Crisis Management. This broad range of skills is vital for a Public Relations Manager to navigate different challenges and opportunities.
How could we improve this resume sample?
Lacks industry-specific keywords
The resume could benefit from including more keywords related to public relations, like 'stakeholder engagement' or 'media outreach.' This would enhance ATS matching and highlight relevant expertise for the Public Relations Manager role.
Limited educational details
The education section briefly mentions the thesis but doesn't elaborate on specific coursework or projects. Adding relevant coursework related to public relations could strengthen the application and showcase specialized knowledge.
No summary of key achievements
A summary of key achievements at the end of the experience section could help emphasize the candidate's impact. This would provide a quick reference for hiring managers looking for standout moments from the candidate's career.
Public Relations Director Resume Example and Template
What's this resume sample doing right?
Strong action verbs and quantifiable results
The resume uses impactful action verbs like 'Developed' and 'Managed', combined with quantifiable results such as '30% increase in media coverage'. This showcases the candidate's effectiveness in previous roles, which aligns well with the responsibilities of a Public Relations Manager.
Comprehensive work experience
The work experience section highlights relevant roles with a clear progression. The candidate's leadership in PR campaigns and crisis management directly relates to the skills needed for a Public Relations Manager, making it easy for hiring managers to see their fit.
Relevant skills listed
The skills section includes key areas like 'Media Relations' and 'Crisis Management'. These are essential for a Public Relations Manager role, ensuring the resume resonates with industry expectations and ATS requirements.
Clear and engaging summary
The summary effectively conveys the candidate's experience and focus. It clearly states their expertise in driving brand visibility, which is vital for a Public Relations Manager, drawing in potential employers' interest.
How could we improve this resume sample?
Job title mismatch
The resume lists 'Public Relations Director' as the title, while the target role is 'Public Relations Manager'. Adjusting the title to align with the job you're applying for can help avoid confusion and better match the expectations of hiring managers.
Limited education details
The education section could benefit from more depth. Adding relevant coursework or projects during the M.A. in Public Relations would enhance the candidate's qualifications for a Public Relations Manager, showcasing specific knowledge areas.
No specific achievements in earlier roles
The earlier positions lack specific metrics or notable achievements. Adding quantifiable outcomes from the roles at Diverse Communications and NextGen Marketing would strengthen the impact and show how the candidate contributed to those organizations.
Skills section could be more tailored
The skills section includes general skills but could highlight specific tools or software relevant to the Public Relations Manager position. Adding skills like 'Media Monitoring Tools' or 'PR Software' would improve alignment with job listings.
Vice President of Public Relations Resume Example and Template
What's this resume sample doing right?
Strong quantifiable achievements
The resume highlights impressive results, like a 60% increase in brand awareness. Such quantification shows the candidate's ability to deliver impactful PR strategies, which is essential for a Public Relations Manager.
Relevant work experience
Having held the title of Public Relations Manager, the candidate brings direct experience related to the role. This background provides valuable insights into the expectations and challenges of managing public relations effectively.
Clear and concise summary
The summary effectively outlines the candidate's experience and expertise in crisis management and media relations. This direct approach helps convey their value quickly, which is crucial for a Public Relations Manager role.
How could we improve this resume sample?
Limited use of industry keywords
The resume could incorporate more specific keywords related to public relations, like 'stakeholder engagement' or 'media outreach'. This would enhance ATS compatibility and make it more appealing to hiring managers in the field.
Skills section lacks specificity
While the skills listed are relevant, they could be more tailored to reflect specific tools or methodologies used in public relations. Adding terms like 'Cision' or 'Meltwater' would strengthen the skills section for a Public Relations Manager.
Job titles could reflect progression
The resume lists the experience chronologically without emphasizing career progression. Highlighting how each role prepared the candidate for the next could better illustrate their growth and readiness for a Public Relations Manager position.
Chief Communications Officer (CCO) Resume Example and Template
What's this resume sample doing right?
Strong quantifiable achievements
The resume showcases impressive metrics, such as a 30% increase in brand recognition and a 50% rise in positive press coverage. This evidence of impact is crucial for a Public Relations Manager role, demonstrating the candidate's ability to drive results.
Relevant work experience
Emily's experience as a Public Relations Manager at Bell Canada directly aligns with the Public Relations Manager role. Her responsibilities included executing PR campaigns and developing crisis communication plans, which are key components for success in this field.
Effective summary statement
The summary effectively highlights over 15 years of experience in communications and public relations, positioning Emily as a seasoned professional. It clearly states her expertise, which is essential for attracting attention in the Public Relations Manager role.
How could we improve this resume sample?
Lacks specific PR tools or platforms
The skills section mentions general skills but could benefit from specific tools, like 'Cision' or 'Meltwater.' Including these can help with ATS matching and demonstrate familiarity with industry standards for a Public Relations Manager.
Limited focus on soft skills
While the resume highlights technical skills, it could include more soft skills like 'creativity' or 'collaboration.' These are important for a Public Relations Manager, as the role often involves teamwork and innovative thinking.
No mention of industry-specific keywords
The resume could improve by integrating keywords like 'media strategy' or 'stakeholder communication.' These terms are often highlighted in job descriptions for Public Relations Managers and can enhance ATS compatibility.
1. How to write a Public Relations Manager resume
Navigating the job market as a Public Relations Manager can be tough, especially when you're trying to convey your skills effectively. What makes a resume truly stand out to hiring managers? They care about your measurable achievements and how you've impacted past organizations, rather than just the roles you've held. Many candidates, however, tend to focus on job titles and tasks instead of showcasing their actual contributions.
This guide will help you craft a resume that effectively highlights your accomplishments and skills. You'll discover how to transform phrases like "Managed media relations" into results-driven statements such as "Increased positive media coverage by 40% through strategic campaigns." We'll cover essential sections like your work experience and summary. By the end, you'll have a polished resume ready to capture employer interest.
Use the right format for a Public Relations Manager resume
When crafting your resume as a Public Relations Manager, consider using the chronological format. This format highlights your work history in reverse order, showcasing your career progression effectively. It’s ideal if you have a solid employment background with consistent growth in the PR field. However, if you’re transitioning from a different career or have gaps in your employment, a functional or combination format may suit you better.
Regardless of the format, ensure your resume is ATS-friendly. Use clear sections and avoid columns, tables, or complex graphics that may confuse applicant tracking systems. Here’s a simple list of the formats:
- Chronological: Best for steady career progression.
- Functional: Ideal for career changers.
- Combination: Good for those with varied experiences.
Craft an impactful Public Relations Manager resume summary
Your resume summary is your elevator pitch, capturing the essence of your experience and skills. For a Public Relations Manager, a strong summary should highlight years of experience, specialization in media relations or crisis management, key skills like strategic communication, and a notable achievement. If you're an experienced candidate, use a summary. For entry-level or career changers, opt for an objective statement instead.
A solid formula for your summary is: '[Years of experience] + [Specialization] + [Key skills] + [Top achievement]'. This structure will help you present a compelling narrative that aligns with what employers are looking for in a PR role.
Good resume summary example
Public Relations Manager with over 8 years of experience in media relations and crisis communication. Proven track record of increasing brand visibility by 50% through targeted campaigns at Bartell Inc.
Why this works: It clearly states years of experience, specialization, key skills, and a quantifiable achievement.
Bad resume summary example
Motivated individual seeking a Public Relations Manager role. Skilled in communication and media.
Why this fails: It lacks specific details, experience, and measurable achievements that would catch an employer's attention.
Highlight your Public Relations Manager work experience
When listing your work experience, use reverse-chronological order. Start with your job title, company name, and dates of employment. Use bullet points for your accomplishments, beginning each with a strong action verb. For a Public Relations Manager, focus on quantifiable impacts, like 'Increased media coverage by 40% through strategic outreach' instead of 'Responsible for media relations'. This not only shows your accomplishments but also demonstrates your effectiveness in the role. Consider the STAR method (Situation, Task, Action, Result) when crafting your bullet points.
Using metrics in your bullet points can significantly enhance your resume. Employers want to see how your efforts made a difference, so always aim to quantify your successes.
Good work experience example
Developed and executed a PR strategy that boosted brand visibility by 60% over 12 months at Macejkovic LLC.
Why this works: It uses a strong action verb, quantifies the impact, and clearly defines the accomplishment.
Bad work experience example
Handled various PR tasks at Torp, Koepp and Morar.
Why this fails: It’s vague and doesn't mention specific achievements or quantify the impact of the work done.
Present relevant education for a Public Relations Manager
Include essential details like School Name, Degree, and Graduation Year on your resume. For recent graduates, make your education section prominent, potentially including GPA and relevant coursework. For experienced professionals, this section becomes less prominent, and you can often omit GPA unless it's exceptional. Additionally, if you have relevant certifications in PR or communications, include them here or in a dedicated section.
Formatting is key. Keep it clean and straightforward. Employers appreciate when you make it easy for them to find your educational background.
Good education example
Bachelor of Arts in Communications, University of Michigan, 2018. Relevant coursework: Public Relations Strategies, Media Ethics.
Why this works: It’s clear, includes relevant coursework, and shows the degree earned, making it easy for employers to assess qualifications.
Bad education example
University degree in Communications.
Why this fails: It lacks specific details like the name of the school, degree type, and graduation year, making it less informative.
Add essential skills for a Public Relations Manager resume
Technical skills for a Public Relations Manager resume
Soft skills for a Public Relations Manager resume
Include these powerful action words on your Public Relations Manager resume
Use these impactful action verbs to describe your accomplishments and responsibilities:
Add additional resume sections for a Public Relations Manager
Consider adding sections for Projects, Certifications, Publications, or Volunteer Experience to showcase your diverse skills and achievements. These sections can demonstrate your initiative and expertise in public relations. Including languages can also be beneficial, especially if you work in diverse markets.
Good example
Project: Launched a community outreach campaign that increased engagement by 30% in 6 months. Resulted in a partnership with local nonprofits.
Why this works: It highlights a specific project with measurable outcomes, showcasing initiative and effectiveness.
Bad example
Participated in various PR events.
Why this fails: It’s too vague and doesn’t provide specific details or outcomes, which makes it less impactful.
2. ATS-optimized resume examples for a Public Relations Manager
Applicant Tracking Systems (ATS) are software tools that help employers manage the recruitment process. They scan resumes for specific keywords and formatting, which means a resume can get rejected if it doesn’t meet certain criteria. For a Public Relations Manager, optimizing your resume for ATS is crucial because it helps ensure your qualifications shine through.
To get your resume noticed, use standard section titles like 'Work Experience', 'Education', and 'Skills'. Naturally incorporate keywords relevant to the Public Relations Manager role, such as 'media relations', 'crisis communication', 'social media strategy', and 'content creation'. Avoid complex formatting like tables or text boxes, as ATS might struggle to read them. Stick with standard, readable fonts, and save your resume in commonly accepted formats like PDF or .docx.
Watch out for common mistakes too. Don't use creative synonyms instead of exact keywords from job descriptions. Avoid relying on formatting that ATS might ignore, like headers or footers. Missing critical keywords related to skills or certifications can also hurt your chances.
ATS-compatible example
Work Experience
Public Relations Manager at Walsh, Lueilwitz and Franecki (2020-Present)
- Developed and implemented comprehensive media relations strategies that increased positive coverage by 30%.
- Managed crisis communication efforts, successfully mitigating potential reputational damage during high-profile incidents.
- Oversaw social media campaigns that boosted engagement by 50% across platforms.
Why this works: This example uses clear section headers and includes specific, relevant keywords that ATS looks for. Each bullet point highlights measurable achievements, making it easy for both the ATS and hiring managers to see the candidate's impact.
ATS-incompatible example
Career Highlights
Worked at Langworth Group as a PR Manager where I handled several projects and wrote press releases.
- Utilized social media platforms to promote products.
- Engaged with media representatives.
Why this fails: The section header 'Career Highlights' is non-standard, which could confuse the ATS. The descriptions lack specific keywords like 'media relations' or 'crisis communication'. Also, the achievements are vague and not measurable, making it harder for the ATS to recognize the candidate's qualifications.
3. How to format and design a Public Relations Manager resume
When you're crafting a resume for a Public Relations Manager role, choosing the right template is crucial. Opt for a clean, professional layout that highlights your communication skills and experience. A reverse-chronological format works best, as it clearly outlines your career progression and makes it easy for hiring managers to see your most recent achievements.
Your resume should ideally be one page. If you have extensive experience, two pages can be acceptable, but keep it concise. Focus on key accomplishments instead of listing every task you've ever done.
For fonts, stick to professional, ATS-friendly choices like Calibri or Arial, with a size between 10-12pt for the body and 14-16pt for section headers. Maintain ample white space and consistent spacing to enhance readability. Avoid overly creative designs that can confuse both human readers and Applicant Tracking Systems.
Common mistakes include using complex templates with columns or graphics that can trip up ATS. Also, steer clear of excessive colors and non-standard fonts. Remember, a cluttered look can detract from your professionalism.
Well formatted example
Caleb Schneider
Public Relations Manager
Contact: [email protected]
Experience:
- Developed successful PR campaigns at Wunsch and Sons
- Managed media relations and secured coverage in top publications
Education:
- Bachelor’s in Communications
This clean layout ensures readability and is ATS-friendly. It clearly outlines the candidate's name, contact information, and relevant experience, making it easy for hiring managers to access important details quickly.
Poorly formatted example
Kendall Gleichner
Public Relations Manager
Contact: [email protected]
Experience:
- PR campaigns: media relations, event coordination.
- Oversaw social media strategy and analytics.
- Bachelor’s in Communications
- Minor in Marketing
This format is cluttered and uses bullet points in a way that makes it harder to scan quickly. ATS may struggle to parse the unstructured information, and the lack of clear section separation reduces the overall professionalism of the resume.
4. Cover letter for a Public Relations Manager
Writing a tailored cover letter for a Public Relations Manager position is key to showcasing your skills and passion for the role. You want to complement your resume by highlighting your relevant experiences and demonstrating your genuine interest in the company.
Start with a strong header that includes your contact information and the date. Then, in your opening paragraph, clearly state the position you're applying for. Express your enthusiasm for the role and company, and mention one key qualification that makes you a great fit.
The body of your letter should connect your past experiences to the job requirements. Highlight specific projects you’ve worked on, relevant technical skills in PR, and soft skills like communication and teamwork. Use keywords from the job description to tailor your message. Finally, wrap up with a closing paragraph that reiterates your interest, expresses confidence in your abilities, and includes a call to action.
- Header: Your contact info, company's info, and date.
- Opening: State the job title and your enthusiasm.
- Body: Connect your experience and skills to the job.
- Closing: Reiterate interest, express confidence, and thank the reader.
Maintain a professional and enthusiastic tone throughout, and remember to customize your letter for each application. Avoid generic templates to stand out.
Sample a Public Relations Manager cover letter
Dear Hiring Team,
I am excited to apply for the Public Relations Manager position at ABC Communications, as advertised on your careers page. With over five years of experience in public relations and a proven track record of successful media campaigns, I am eager to contribute my skills to your innovative team.
At my previous role with XYZ Media Group, I led a team that launched a PR campaign for a new product, resulting in a 30% increase in media coverage and a 25% growth in customer engagement within three months. My expertise in crafting compelling press releases and managing social media strategies aligns well with the requirements for this position. I thrive in collaborative environments and believe my strong communication skills can enhance your team's effectiveness.
I am genuinely passionate about the mission of ABC Communications and believe my background in strategic media relations can help elevate your brand's presence. I would love the opportunity to discuss how I can contribute to your goals. Thank you for considering my application.
Sincerely,
Jordan Smith
5. Mistakes to avoid when writing a Public Relations Manager resume
When applying for a Public Relations Manager position, your resume needs to shine. It should clearly showcase your communication skills, project management experience, and ability to navigate public perception. Avoiding common mistakes is key to making a strong first impression.
Attention to detail matters. Your resume is often the first thing potential employers see, so make it count!
Avoid vague job descriptions
Mistake Example: "Responsible for managing public relations activities."
Correction: Be specific about your achievements and responsibilities. Instead, write: "Developed and executed strategic PR campaigns, resulting in a 30% increase in positive media coverage for XYZ Corp."
Don't use a generic resume
Mistake Example: "Skilled in communications and project management."
Correction: Tailor your resume for each application. Instead, say: "Led a team to successfully launch a crisis communication plan that mitigated negative press for ABC Inc., enhancing the company's public image."
Watch for typos and grammar errors
Mistake Example: "Managed social media accounts and creatd engaging content."
Correction: Proofread your resume carefully. Write: "Managed social media accounts and created engaging content that improved audience engagement by 25%."
Don't overstate your experience
Mistake Example: "Led the PR department for 10 years with several high-profile clients."
Correction: Be honest about your experience. Instead, say: "Oversaw PR initiatives for five years, enhancing brand visibility for clients like DEF Corp and GHI Ltd."
Avoid irrelevant information
Mistake Example: "Hobbies include hiking and cooking."
Correction: Focus on relevant skills. Replace with: "Proficient in media relations, event planning, and crisis management."
6. FAQs about Public Relations Manager resumes
Creating a resume for a Public Relations Manager role means showcasing your communication skills, media relations experience, and strategic thinking. These tips and FAQs will help you highlight the right elements to catch employers' attention.
What essential skills should I include in my Public Relations Manager resume?
What essential skills should I include in my Public Relations Manager resume?
Your resume should highlight skills like:
- Strong written and verbal communication
- Media relations expertise
- Crisis management
- Strategic planning
- Social media proficiency
These skills demonstrate your ability to manage public perception effectively.
What is the best resume format for a Public Relations Manager?
What is the best resume format for a Public Relations Manager?
A reverse-chronological format works best. Start with your most recent experience and highlight your achievements. Use clear headings for sections like Experience, Skills, and Education to make it easy to read.
How long should my Public Relations Manager resume be?
How long should my Public Relations Manager resume be?
Keep your resume to one page if you have less than 10 years of experience. If you have more experience, two pages are acceptable, but ensure every detail adds value.
How can I showcase my projects or portfolio in my resume?
How can I showcase my projects or portfolio in my resume?
Include a section for notable campaigns or projects. Use bullet points to describe your role, the strategies implemented, and the outcomes achieved. Consider adding links to online portfolios if applicable.
How should I handle employment gaps in my Public Relations Manager resume?
How should I handle employment gaps in my Public Relations Manager resume?
Be honest about gaps. Use a brief explanation if necessary, but focus on what you did during that time, like volunteering or taking courses. This shows your commitment to professional development.
Pro Tips
Highlight Your Achievements
Use metrics to show your impact. For example, mention how you increased media coverage by a certain percentage or managed a budget effectively. Numbers make your achievements more tangible.
Tailor Your Resume for Each Job Application
Customize your resume for each position. Use keywords from the job description and emphasize the most relevant experiences. This shows you understand what the employer is looking for.
Keep Your Language Professional
Use a clear and professional tone. Avoid jargon that might confuse readers. Focus on your skills and experiences in a straightforward manner to show your expertise.
7. Key takeaways for an outstanding Public Relations Manager resume
Creating a strong Public Relations Manager resume is key to showcasing your skills effectively. Here are some essential takeaways:
- Use a clean, professional format that's friendly for Applicant Tracking Systems (ATS).
- Highlight your relevant skills and experiences that directly relate to public relations.
- Incorporate strong action verbs and quantify your achievements whenever possible.
- Optimize your resume with industry-relevant keywords to pass ATS filters naturally.
Remember, a well-crafted resume can open doors for you. Consider using resume-building tools or templates to get started!
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