Copywriter Resume Examples & Templates
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Copywriter Resume Examples and Templates
Junior Copywriter Resume Example and Template
What's this resume sample doing right?
Effective use of quantifiable results
The work experience section includes measurable outcomes like '35% increase in Instagram engagement' and '20% higher conversion rates.' These numbers clearly demonstrate impact, which is crucial for a junior copywriter role focused on digital marketing success.
Strong action verbs in job descriptions
Verbs like 'created,' 'collaborated,' and 'optimized' are used consistently across roles. This active language highlights proactive contributions to campaigns and content, aligning well with copywriting responsibilities.
Relevant skills for digital copywriting
The skills list includes 'SEO Writing,' 'Content Marketing,' and 'Google Analytics.' These directly match the technical requirements of a junior copywriter role, improving ATS compatibility and demonstrating functional expertise.
How could we improve this resume sample?
Summary lacks copywriting-specific focus
The summary mentions 'crafting compelling digital content' but doesn't emphasize copywriting-specific achievements like ad copywriting or email campaigns. Adding concrete examples would better align with junior copywriter expectations.
Education section could highlight copywriting skills
The degree in Communication Design is relevant, but adding coursework like 'Copywriting Principles' or 'Digital Advertising' would strengthen the connection to the target role and showcase specialized training.
Skills section misses platform-specific tools
Including copywriting-specific tools like Canva, HubSpot, or Grammarly could improve keyword alignment. These are commonly used in copywriting roles and would help the resume pass ATS filters.
Copywriter Resume Example and Template
What's this resume sample doing right?
Strong keyword alignment
The resume includes industry-specific skills like 'Brand Storytelling' and 'SEO Copywriting' that match typical Copywriter job descriptions. The use of 'Social Media Content' and 'Content Marketing' also aligns with digital marketing requirements.
Impactful experience section
Work experience uses action verbs like 'Developed' and 'Created' with quantifiable results (e.g., '35% engagement increase'). The campaigns for Telmex and Procter & Gamble directly showcase copywriting impact, which is critical for the Copywriter role.
Clear achievements in metrics
Specific metrics like '2M+ monthly impressions' and '45% follower increase' demonstrate measurable outcomes. These numbers help quantify the candidate's effectiveness in brand storytelling and campaign execution.
Compelling summary statement
The summary highlights 'Award-winning' status and '30%+ engagement increases' upfront. It clearly states the candidate's value proposition while emphasizing measurable business results across digital channels.
How could we improve this resume sample?
Missing portfolio link
As a Copywriter, having a direct link to writing samples in personal details would allow employers to review work. Adding a 'View Portfolio' link or samples section would strengthen the application.
Generic skills section
The skills list includes broad terms without specific tools. Adding copywriting software (Canva, Grammarly) or SEO platforms (Ahrefs, SEMrush) would better match ATS requirements for technical Copywriter roles.
Limited educational depth
The education section mentions a Bachelors in Communications but lacks Copywriting/Marketing certifications. Including courses in digital marketing or copywriting platforms would strengthen the academic credentials for this role.
Vague campaign details
Descriptions like 'brand guidelines for 5+ startups' lack specific examples. Adding 1-2 brief case studies (e.g., 'Redesigned fintech brand voice for Startup X') would demonstrate creative strategy depth.
Senior Copywriter Resume Example and Template
What's this resume sample doing right?
Quantifiable results in work experience
The experience at Ogilvy Cape Town highlights measurable outcomes like a 40% increase in brand engagement and 25% higher conversion rates. These metrics directly align with the senior copywriter role's emphasis on driving engagement and sales, making the candidate’s impact clear.
Strong leadership showcasing team development
Mentoring a team of 8 copywriters and improving productivity by 35% demonstrates leadership skills. Senior copywriter roles often require guiding junior teams, and this example strengthens the candidate’s profile for managerial responsibilities.
Clear keyword alignment with brand storytelling
The skills section includes 'Brand Storytelling' and 'Content Strategy,' which directly match the job description’s focus on brand storytelling. This alignment increases visibility in applicant tracking systems (ATS) and signals relevance to hiring managers.
How could we improve this resume sample?
Missing technical skills in SEO and tools
The resume lacks specific technical skills like SEO tools (e.g., Google Analytics, SEMrush) or content management systems (CMS). Adding these keywords would better align with the 'SEO Copywriting' skill listed and improve ATS compatibility for digital-focused senior roles.
Generic summary lacking tailored brand focus
The summary mentions 'global brands' but doesn’t explicitly tie the candidate’s experience to the brand storytelling emphasis of the role. Specifying past work with well-known brands or niche sectors could make the summary more compelling for this senior position.
Limited detail on creative process execution
While campaign results are highlighted, the resume doesn’t explain the creative process used to develop them. Including brief examples of brainstorming methods or collaboration with art directors (as in the Vero Loco role) could showcase strategic thinking relevant to senior copywriting.
Lead Copywriter Resume Example and Template
What's this resume sample doing right?
Impactful leadership metrics
The experience section highlights measurable leadership outcomes (e.g., 'Led team of 8 copywriters to deliver 200+ campaigns annually with 95% client satisfaction'). This directly aligns with the Lead Copywriter role's emphasis on managing teams and delivering results for clients.
Strong brand-focused keywords
Skills like 'Brand Development' and 'Content Strategy' match the job description's focus on brand storytelling. The resume also uses industry-specific terms like 'B2B SaaS' in the work experience, signaling expertise in the target field.
Clear revenue attribution
The AdVantage Media experience quantifies impact with $2.1M in revenue generated. This demonstrates the ability to create copy that directly drives business results, a key requirement for senior-level copywriting roles.
How could we improve this resume sample?
Generic summary statement
The profile summary states 'Award-winning Lead Copywriter with 10+ years' but lacks specific industry examples or unique value propositions. Adding 1-2 tailored brand campaigns could strengthen the brand storytelling focus requested in the job ad.
Missing technical skill alignment
The skills section omits digital tools critical for Lead Copywriters (e.g., CMS platforms, A/B testing software). Adding 'Google Analytics' or 'HubSpot' would better match the digital marketing campaign focus mentioned in the job description.
Weak education relevance
The thesis on consumer behavior in social media marketing is relevant but not clearly tied to brand storytelling. Adding a brief note about how this research improves campaign performance would better connect academic background to the role's requirements.
Copywriting Manager Resume Example and Template
What's this resume sample doing right?
Quantifiable achievements in work experience
The work experience section highlights measurable outcomes like 'increasing web traffic by 35%' and 'reducing content errors by 40%'. These numbers directly align with the Copywriting Manager role's emphasis on results-driven content strategy.
Clear leadership and team management examples
Managing a team of 8 copywriters and implementing QA processes demonstrates leadership skills critical for a Copywriting Manager. The 40% error reduction shows process optimization, a key managerial competency.
Relevant brand storytelling skills highlighted
'Brand Storytelling' is explicitly listed as a skill. The e-commerce project description showing sales growth through multilingual content aligns directly with the job's focus on brand storytelling for international clients.
Strong educational background
The Master's in Digital Branding with a focus on content strategy and data-driven approaches matches the technical requirements of the Copywriting Manager position. Thesis topic on SEO and content strategy provides additional credibility.
How could we improve this resume sample?
Inconsistent employment dates
The current position at NexaMedia lists an end date of 2024, but the resume was created in 2025. Updating the end date to 'Present' would maintain consistency and avoid confusion about current employment status.
Missing technical skills in skills section
While 'SEO Copywriting' is included, the resume lacks specific tools like CMS platforms (WordPress, HubSpot) or AI writing tools commonly used in Copywriting Manager roles. Adding these would strengthen ATS match.
Weak brand storytelling examples
The experience section mentions 'brand voice guidelines' but doesn't provide specific storytelling success metrics. Including stories about narrative campaigns that drove brand growth would better demonstrate storytelling expertise.
Summary lacks storytelling focus
While mentioning 'innovative campaigns', the summary doesn't clearly connect the 50% engagement growth to specific storytelling techniques. Highlighting narrative-driven campaign results would better align with the job's brand storytelling emphasis.
Creative Director Resume Example and Template
What's this resume sample doing right?
Strong quantifiable achievements
The work experience section highlights measurable outcomes like '35% increase in client retention' and '$2.1M in new business.' These numbers demonstrate clear impact and align with the Creative Director role's focus on business results.
Awards and recognition
Winning 3 Cannes Lions awards is a compelling indicator of creative excellence. This directly supports the candidate's position as a Creative Director and validates their ability to deliver award-winning campaigns.
Cross-disciplinary leadership focus
Experience in 'cross-disciplinary collaboration between design, marketing, and technology teams' aligns perfectly with the Creative Director's requirement for managing diverse creative teams and integrating different skill sets.
How could we improve this resume sample?
Generic skills list
The skills section lacks specific tools or platforms relevant to modern Creative Directors (e.g., Adobe Creative Suite, ArtStation, or project management software). Adding these would improve ATS compatibility and showcase technical proficiency.
Summary lacks creative differentiation
The summary mentions 'award-winning' credentials but doesn't highlight a unique creative philosophy or leadership style. Expanding this with specific creative approaches would make the candidate's value proposition more distinct.
Limited project specifics
Work experience descriptions focus on team leadership but don't include specific campaign examples. Adding brief case studies of successful projects would better demonstrate creative problem-solving and innovation.
1. How to write a Copywriter resume
Standing out as a copywriter can feel impossible when everyone has a portfolio online. How do you make your resume memorable in a sea of words? Hiring managers want to see how your writing actually drove results, not just a list of skills. Many writers fall into the trap of listing tools and skills without showing real impact.
This guide will help you craft a resume that highlights your creativity and measurable outcomes. You'll learn to transform vague statements like 'Managed social media campaigns' into compelling achievements such as 'Wrote copy for a travel brand that boosted conversion rates by 25% in Q1 2023.' We'll cover how to structure your work experience and showcase your key skills while maintaining a clean, ATS-friendly layout. By the end, you'll have a resume that speaks directly to what copywriting employers look for.
Use the right format for a Copywriter resume
Most copywriters use the chronological format to highlight steady career progression. If you're switching industries or have employment gaps, try the combination format (skills + work experience) or functional format (skills first). Always keep your resume ATS-friendly: avoid columns, use clear headings, and list work experience in reverse-chronological order. Let's keep it simple with bullet points, not graphics.
- Chronological: Best for 3+ years of experience at reputable firms
- Functional: Great for new graduates or career changers
- Combination: Ideal for showing both experience and skills
Craft an impactful Copywriter resume summary
Experienced copywriters should use a summary (not an objective). Newcomers might try an objective. Your summary needs to follow this formula: [Years experience] + [Niche: e.g., SEO, email, B2B] + [Key skills: e.g., A/B testing, storytelling] + [Top achievement: e.g., 'Increased conversions by 40%']. Keep it 3-4 lines maximum.
Think of it as your personal brand elevator pitch. Show what makes you unique, not just your job duties.
Good resume summary example
Good Example: Bennett Simonis: '7-year B2B copywriter specializing in healthcare marketing with proven SEO skills. Boosted lead generation by 55% for Casper LLC through data-driven content strategies.'
Why this works: Shows experience level, specialization, skills, and a specific achievement.
Bad resume summary example
Bad Example: 'Creative writer with passion for storytelling. Seeking to apply writing skills to help companies grow.'
Why this fails: Vague and generic. Doesn't show concrete experience or results.
Highlight your Copywriter work experience
List jobs in reverse chronological order. Use bullet points starting with strong action verbs like 'Crafted' or 'Optimized'. Always include metrics - instead of 'Managed social media campaigns', say 'Increased engagement by 62% through targeted Instagram campaigns for Emard-Brekke.'
Use the STAR method when possible: Situation, Task, Action, Result. Focus on how your writing impacted business goals, not just what you wrote.
Good work experience example
Good Example: 'Redesigned email marketing templates for Sauer Group, increasing open rates by 41% through personalized subject lines and concise CTAs.'
Why this works: Shows action, tool (templates), metric, and business impact.
Bad work experience example
Bad Example: 'Created content for various clients including website copy and social media posts.'
Why this fails: No metrics, no specific tools or platforms mentioned.
Present relevant education for a Copywriter
Recent graduates can include GPA (3.8+/4.0) and relevant coursework like 'Digital Marketing' or 'Content Strategy'. Add a 'Digital Marketing Certification' section if you have one from HubSpot or Google. Experienced copywriters can keep education brief: just 'BA in English, University of XYZ, 2015'.
Only include college if it's relevant to copywriting. Otherwise focus on certifications and work experience.
Good education example
Good Example: 'BA in Communications, Orn Inc University, 2018. GPA: 3.9. Relevant coursework: Copywriting, Digital Storytelling'
Why this works: Shows academic strengths plus relevant courses for copywriters.
Bad education example
Bad Example: 'University of ABC, 2010-2014'
Why this fails: Too vague. No degree, no dates, no relevant details.
Add essential skills for a Copywriter resume
Technical skills for a Copywriter resume
Soft skills for a Copywriter resume
Include these powerful action words on your Copywriter resume
Use these impactful action verbs to describe your accomplishments and responsibilities:
Add additional resume sections for a Copywriter
Add a 'Projects' section to showcase writing samples. Include 'Certifications' like HubSpot or Google Analytics. 'Awards' are great for showing quality. 'Languages' only if relevant to client work. Keep it to 1-2 extra sections max.
Good example
Good Example: 'Landing Page Optimization Project: Wrote and tested 15+ variations for Torp, Reinger and Schumm, achieving 32% higher conversion rates through multivariate testing.'
Why this works: Shows process, tools used, and clear results.
Bad example
Bad Example: 'Wrote content for various clients in different industries.'
Why this fails: Too vague. No specific projects or outcomes mentioned.
2. ATS-optimized resume examples for a Copywriter
Applicant Tracking Systems (ATS) are software tools that scan resumes for keywords and formatting to shortlist candidates. For a copywriter, they’re critical—employers like Gulgowski Group use them to filter applications. If your resume has non-standard formatting or missing keywords, it might never reach a hiring manager.
Here’s how to beat the system:
- Use clear section titles like Work Experience, Skills, and Education. Avoid fancy headers like "Creative Journey" that ATS can’t parse.
- Snag keywords from job postings—think "SEO copywriting", "brand messaging", or "content strategy". If Corwin, Will and Barrows asks for "conversion-focused content", use those exact terms.
- Stick to simple, readable fonts (Arial, Calibri). No fancy scripts or tables. Yes, PDFs work, but avoid .docx files with complex formatting.
Common mistakes? Copywriters often hide skills in headers (e.g., "Marketing Magic") or use headers/footers for logos. Others miss critical keywords like "social media copy" or "email marketing" despite being central to the role.
ATS-compatible example
Skills
- SEO copywriting
- Brand messaging
- Email marketing
Why this works: Skills is a standard title ATS recognizes. Keywords like "SEO" and "email marketing" match common copywriter requirements. Clear, bullet-pointed lists are easy for systems to parse.
ATS-incompatible example
My Creative World
Here’s what I do:
Writing for brands like Daugherty and Schimmel. Crafting content that sells. Yep, I handle SEO too.
Why this fails: The section title "My Creative World" is too vague for ATS. Skills like "writing" and "crafting" are broad. Missing specific keywords like "SEO copywriting" or "brand messaging" makes it hard for systems to flag this as a match.
3. How to format and design a Copywriter resume
As a copywriter, your resume should balance creativity with professionalism. Use a clean, reverse-chronological layout to showcase your experience clearly. ATS-friendly fonts like Arial (11pt) or Calibri (10.5pt) ensure readability for both humans and machines. Avoid elaborate templates with columns or graphics—they can baffle ATS.
Keep your resume to one page unless you have over 10 years of relevant experience. Use 1.5 line spacing and 0.5-inch margins to let your content breathe. Bulleted points are better than dense paragraphs for scannability.
Common mistakes: Overly decorative fonts (like Comic Sans), inconsistent headings, and cluttered sections. For a copywriter, a minimalist approach highlights your ability to communicate clearly. Always proofread for typos—this role demands flawless grammar.
Well formatted example
Freeda Wiza
freeda.wiza@example.com | (555) 123-4567
Copywriter | Pollich-Daugherty | 2020–Present
• Wrote 15+ high-converting landing pages boosting CTR by 30%
• Collaborated with designers to craft brand voice for 3 startups
Why this works: Clean bullet points, consistent formatting, and clear metrics. The layout mirrors a copywriter’s ability to present information succinctly while tracking results.
Poorly formatted example
Joseph Fisher
joseph.fisher@example.com
Copywriting Experience | Stanton-Fay | 2018–Now
• Created engaging content for multiple clients
• Improved website messaging
• Worked with marketing team
Why this fails: Vague action verbs like "created" and "improved" lack impact. Missing metrics and inconsistent bullet length make it hard to assess achievements quickly.
4. Cover letter for a Copywriter
A tailored cover letter for a Copywriter role is your chance to show, not just tell, your creativity and voice. It’s where you prove you understand the company’s brand and can craft compelling messages that align with their goals.
Key sections:
- Header: Add your name, address, phone, email. Optionally include the hiring manager’s name and company address.
- Opening: State the exact job title you’re applying for. Mention your most relevant skill (e.g., SEO copywriting or brand storytelling).
- Body: Share 1-2 specific examples of your work. Use numbers (e.g., “boosted social media engagement by 30%”). Link your skills to the job’s requirements (like a project using a specific tone or platform).
- Closing: Reiterate enthusiasm. Suggest a follow-up (e.g., “I’d love to discuss how my style fits your campaign needs”).
Write like you’re chatting with a friend who’s excited to work with you. Avoid generic phrases. Every letter should feel personal, not copied.
Sample a Copywriter cover letter
Dear Hiring Manager,
I’m applying for the Copywriter position at Velvet Voice Creative. As a freelance copywriter who boosted a client’s website traffic by 45% through SEO-optimized blog posts, I’m eager to bring that energy to your team.
Over the past three years, I’ve written content for SaaS startups and fashion brands, focusing on creating tone-aligned messaging. For a recent e-commerce client, I designed a product description suite that increased conversion rates by 22%. I thrive in fast-paced environments and can adapt my style—from punchy social posts to long-form thought leadership.
I’ve followed Velvet Voice’s work for years and admire how your copy balances creativity with ROI. I’d love to contribute fresh ideas to your upcoming campaign for health tech clients. Please let me know if we could chat about how my skills align with your goals.
Sincerely,
Jordan Lee
5. Mistakes to avoid when writing a Copywriter resume
A Copywriter's resume needs to showcase both creativity and precision. Small errors—like vague language or poor formatting—can make a big difference. Employers expect sharp, tailored writing that highlights your ability to craft compelling content. Let's fix the most common issues.
Using generic phrases instead of specific results
Mistake Example: 'Created ad copy for multiple clients.'
Correction: Show impact with metrics. Example: 'Wrote copy for a travel brand that boosted conversion rates by 25% in Q1 2023.'
Overstating skills without proof
Mistake Example: 'SEO master with 10 years of experience.'
Correction: Back it up with examples. Example: 'Improved organic traffic by 40% for a wellness blog through keyword-optimized content.'
Not tailoring your resume for each role
Mistake Example: Using the same resume for a B2B SaaS role as for a fashion brand.
Correction: Use keywords from the job description. Example: For a fintech role, highlight 'compliance-focused copy' instead of 'social media campaigns.'
Poor formatting for ATS scanners
Mistake Example: Using graphics-heavy sections with no clear headers.
Correction: Use bold keywords like SEO Copywriting and Email Marketing in plain text. Keep sections like 'Skills' and 'Experience' clearly labeled.
Listing irrelevant details
Mistake Example: Including a 5-year-old internship at a coffee shop.
Correction: Remove non-relevant work unless transferable skills apply. Example: 'Managed social media content (2020–2022) at a marketing agency' is better than 'Barista at Joe's Cafe.'
6. FAQs about Copywriter resumes
Copywriter resumes need to showcase creativity, writing prowess, and measurable results. Below are common questions and practical tips to help you craft a compelling resume that highlights your ability to craft persuasive content and drive marketing goals.
What skills should a Copywriter highlight on their resume?
What skills should a Copywriter highlight on their resume?
- Technical skills like SEO writing, content management systems (CMS), and marketing automation tools
- Soft skills such as storytelling, brand voice consistency, and audience analysis
- Proven ability to boost engagement or conversion rates through written content
Should I use a chronological or functional resume format for a Copywriting role?
Should I use a chronological or functional resume format for a Copywriting role?
If you have 3+ years of experience, use a chronological format to showcase career progression. If you’re new or switching fields, a functional layout emphasizing skills like 'Content Strategy' or 'Creative Writing' works better.
How do I showcase my writing samples effectively?
How do I showcase my writing samples effectively?
Link to a public portfolio or include 3-4 standout samples in the resume body. Use brief snippets like: “Rewrote product descriptions that increased sales by 22%” to prove impact.
How to address employment gaps in a Copywriter resume?
How to address employment gaps in a Copywriter resume?
Fill gaps with freelance projects, blog writing, or client testimonials. Example: “Freelance copywriter (June 2023–Oct 2023): Wrote 50+ social media posts for 8 clients, boosting follower engagement by 35%.”
Are certifications important for a Copywriter resume?
Are certifications important for a Copywriter resume?
Yes, if relevant. List certifications like Google Analytics or HubSpot Content Marketing. Highlight how they helped improve SEO or campaign performance.
Pro Tips
Quantify Your Achievements
Instead of saying “improved content,” write “Crafted email subject lines that reduced unsubscribe rates by 18%”. Numbers show concrete results and help hiring managers assess your impact.
Match the Job Description’s Tone
Read the job post carefully. If the company values “innovative storytelling,” use examples from your work where you developed unique narrative formats or rebranded a client’s voice.
Include a Creative Projects Section
Even if unrelated to copywriting, list personal projects like a blog or scriptwriting. It shows dedication to the craft and helps demonstrate versatility in writing styles.
Use Action Verbs for Campaigns
Start bullet points with verbs like “Researched,” “Wrote,” “Optimized,” or “Collaborated.” This keeps your resume dynamic and clearly outlines your role in each project.
7. Key takeaways for an outstanding Copywriter resume
Creating a Copywriter resume that grabs attention means showing off your creativity and results. Here’s what to focus on:
- Use a clean, professional layout that ATS systems can read easily—keep it simple with clear headings.
- Highlight specific copywriting skills like SEO, brand voice development, or ad copywriting with examples of campaigns you’ve written.
- Start your achievements with action verbs like "Crafted" or "Increased" and add numbers (e.g., "Boosted social media engagement by 40%").
- Include job-specific keywords from the job description to pass ATS scans, such as "content marketing" or "conversion copy."
Ready to polish your resume? Use tools like Canva for templates or Grammarly to tighten your prose. Your next Copywriter role is just a few edits away.
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