6 Wine Sales Representative Job Description Templates and Examples

Wine Sales Representatives are responsible for promoting and selling wine products to clients, including retailers, restaurants, and distributors. They build relationships with customers, provide product knowledge, and negotiate sales agreements to meet revenue targets. Junior representatives focus on learning the trade and building a client base, while senior representatives and managers oversee larger territories, develop sales strategies, and manage teams to drive business growth.

1. Junior Wine Sales Representative Job Description Template

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are looking for a motivated and enthusiastic Junior Wine Sales Representative to join our dynamic sales team at [$COMPANY_NAME]. In this role, you will be the face of our brand, engaging with customers and helping them discover our exceptional wine portfolio. Your passion for wine and sales will drive our success as you build relationships and contribute to increasing our market presence.

Responsibilities

  • Assist in executing sales strategies to achieve monthly and quarterly sales targets
  • Engage with customers at our retail locations, providing product knowledge and recommendations
  • Conduct product tastings and promotional events to enhance customer experiences
  • Maintain relationships with existing clients while seeking new business opportunities
  • Collaborate with the sales team to develop and implement effective sales techniques
  • Keep accurate records of sales activities and customer interactions

Required and Preferred Qualifications

Required:

  • High school diploma or equivalent
  • Strong interest in wine and willingness to learn about various wine regions and varietals
  • Excellent communication and interpersonal skills
  • Ability to work in a fast-paced, team-oriented environment

Preferred:

  • Previous experience in retail sales or hospitality
  • Knowledge of wine industry trends and customer preferences
  • Ability to speak multiple languages is a plus

Technical Skills and Relevant Technologies

  • Familiarity with Point of Sale (POS) systems and customer relationship management (CRM) tools
  • Basic proficiency in Microsoft Office Suite (Excel, Word, PowerPoint)

Soft Skills and Cultural Fit

  • Passionate about providing exceptional customer service
  • Outgoing and approachable personality with a knack for building rapport
  • Self-motivated and goal-oriented with a strong work ethic
  • Adaptability and a willingness to learn in a fast-evolving environment

Benefits and Perks

We offer a competitive salary and benefits package, including:

  • Health, dental, and vision insurance
  • 401(k) retirement plan with company match
  • Employee discounts on products
  • Opportunities for professional development and growth within the company

Equal Opportunity Statement

[$COMPANY_NAME] is committed to creating a diverse and inclusive workplace. We encourage applications from all individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We welcome and celebrate diversity in our workforce.

Location

This role requires successful candidates to be based in-person at our location in [$COMPANY_LOCATION].

We encourage applicants who may not meet all qualifications to apply, as we value potential and a growth mindset.

2. Wine Sales Representative Job Description Template

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are looking for a passionate and knowledgeable Wine Sales Representative to join our dynamic sales team at [$COMPANY_NAME]. In this role, you will be responsible for driving sales growth by building and maintaining relationships with wine retailers, restaurants, and distributors. Your expertise in wine will help us deliver exceptional service and knowledge to our clients, ensuring they find the perfect selections for their customers.

Responsibilities

  • Develop and execute strategic sales plans to increase market share and revenue within your assigned territory
  • Build and nurture strong relationships with key accounts, providing exceptional service and tailored recommendations
  • Conduct product tastings and training sessions for clients to enhance their understanding of our wine portfolio
  • Analyze market trends and competitor activities to identify new opportunities and challenges
  • Collaborate with the marketing team to create promotional materials and campaigns that resonate with clients
  • Track sales performance metrics and report on progress towards goals to senior management

Required and Preferred Qualifications

Required:

  • 3+ years of sales experience in the beverage industry, preferably in wine
  • Strong knowledge of wines, wine regions, varietals, and food pairings
  • Proven ability to build relationships and close sales effectively

Preferred:

  • Experience working with both on-premise and off-premise accounts
  • Wine certifications (e.g., WSET, CSW) are a plus
  • Familiarity with CRM software and sales tracking tools

Technical Skills and Relevant Technologies

  • Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)
  • Experience with CRM systems for managing client interactions and sales tracking
  • Knowledge of wine sales software and inventory management systems

Soft Skills and Cultural Fit

  • Exceptional verbal and written communication skills
  • Strong negotiation and persuasion abilities
  • Ability to work independently as well as collaboratively within a team
  • Passionate about wine and eager to share that enthusiasm with others
  • Adaptable and open-minded, thriving in a fast-paced environment

Benefits and Perks

Annual salary range: [$SALARY_RANGE]

Additional benefits may include:

  • Commission structure based on sales performance
  • Health, dental, and vision insurance
  • 401(k) retirement plan with company matching
  • Employee discounts on wine purchases
  • Paid time off and flexible work schedules

Equal Opportunity Statement

[$COMPANY_NAME] is committed to fostering a diverse and inclusive workplace. We welcome applicants from all backgrounds and experiences to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation, or any other basis protected by applicable law.

Location

This is a hybrid position, requiring candidates to work from the office at least 3 days a week while also allowing for remote work flexibility.

We encourage applicants to apply even if they don't meet all the requirements, as we value diverse experiences and perspectives.

3. Senior Wine Sales Representative Job Description Template

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are seeking a highly motivated and experienced Senior Wine Sales Representative to join our dynamic sales team at [$COMPANY_NAME]. In this role, you will leverage your extensive knowledge of wine and the spirits industry to drive sales growth, cultivate key relationships, and expand our market presence. You will be responsible for developing strategic sales plans, executing compelling presentations, and fostering long-lasting partnerships with clients across [$COMPANY_LOCATION].

Responsibilities

  • Develop and execute comprehensive sales strategies to achieve revenue targets within the designated territory.
  • Build and maintain strong relationships with distributors, retailers, and key accounts, providing exceptional customer service and support.
  • Conduct in-depth market analysis to identify opportunities for growth and drive competitive advantage.
  • Deliver engaging product presentations and wine tastings that articulate the unique qualities and benefits of our portfolio.
  • Collaborate with marketing and product teams to ensure alignment on promotional campaigns and product launches.
  • Monitor sales performance metrics and provide regular updates to management on progress and challenges.

Required and Preferred Qualifications

Required:

  • 5+ years of experience in wine sales or a related field, with a proven track record of exceeding sales goals.
  • Deep understanding of wine varietals, regions, and production processes.
  • Exceptional communication and negotiation skills, with the ability to engage and influence stakeholders at all levels.

Preferred:

  • Bachelor's degree in Business, Marketing, or a related field.
  • Experience with CRM software and sales tracking tools.
  • Established network within the wine and spirits industry.

Technical Skills and Relevant Technologies

  • Proficient in using CRM systems (e.g., Salesforce) to manage customer relationships and track sales progress.
  • Familiarity with data analysis tools to assess market trends and customer preferences.

Soft Skills and Cultural Fit

  • Strong self-motivation and ability to work independently while managing multiple priorities.
  • Passionate about wine with a genuine interest in educating others about the product.
  • Ability to thrive in a fast-paced, dynamic environment while maintaining a customer-centric approach.

Benefits and Perks

Annual salary range: [$SALARY_RANGE]

Additional benefits may include:

  • Health, dental, and vision insurance
  • 401(k) retirement plan with company match
  • Generous paid time off and holidays
  • Wine education and tasting opportunities

Equal Opportunity Statement

[$COMPANY_NAME] is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or any other characteristic protected by law.

Location

This is a remote position within [$COMPANY_LOCATION].

4. Wine Sales Manager Job Description Template

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are looking for an experienced and passionate Wine Sales Manager to lead our sales efforts in expanding our market presence and delivering exceptional value to our clients. This role is vital in driving sales strategy, managing key accounts, and building lasting relationships within the wine industry. You will work closely with our marketing and product teams to ensure our wine offerings meet customer needs and market demands.

Responsibilities

  • Develop and execute sales strategies to achieve revenue targets and enhance market penetration in the wine sector
  • Manage and nurture relationships with key clients, distributors, and retailers, ensuring customer satisfaction and loyalty
  • Conduct market analysis to identify new business opportunities and emerging trends in the wine industry
  • Collaborate with marketing to create promotional campaigns that effectively showcase our wine portfolio
  • Lead sales presentations, tastings, and events to engage potential clients and promote our brand
  • Monitor sales performance metrics and provide regular reports to senior management, identifying areas for improvement and growth

Required and Preferred Qualifications

Required:

  • 5+ years of experience in sales management within the wine or beverage industry
  • Proven track record of achieving sales targets and driving business growth
  • Strong understanding of the wine market, including trends, regulations, and customer preferences

Preferred:

  • Experience in building and leading high-performing sales teams
  • Established network within the wine industry and relationships with key stakeholders
  • Experience in managing events and promotional activities related to wine sales

Technical Skills and Relevant Technologies

  • Proficient in CRM software and sales analytics tools
  • Ability to analyze sales data and market trends to inform strategic decisions
  • Strong presentation and negotiation skills within the wine sales context

Soft Skills and Cultural Fit

  • Exceptional interpersonal and communication skills, with a focus on relationship building
  • Passionate about wine and knowledgeable about different regions, varietals, and production methods
  • Results-oriented mindset with a proactive approach to problem-solving
  • Ability to thrive in a collaborative, fast-paced environment while maintaining a positive attitude

Benefits and Perks

Annual salary range: [$SALARY_RANGE]

In addition to competitive compensation, we offer:

  • Flexible working arrangements with a hybrid model
  • Employee discounts on wine purchases
  • Opportunities for professional development and career advancement
  • Comprehensive health and wellness benefits
  • Team-building events and wine tastings

Equal Opportunity Statement

[$COMPANY_NAME] is committed to fostering a diverse and inclusive workplace. We welcome applications from individuals of all backgrounds and experiences, ensuring equal opportunity for all qualified candidates. We celebrate diversity and are dedicated to creating an inclusive environment for our team members.

Location

This role requires successful candidates to be based in [$COMPANY_LOCATION] and work from the office at least 3 days a week, balancing in-person collaboration with remote flexibility.

5. Regional Wine Sales Manager Job Description Template

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are seeking a passionate and experienced Regional Wine Sales Manager to lead our efforts in expanding our market presence and driving sales growth in the wine industry. In this role, you will develop and execute sales strategies that align with our brand values and mission, while building strong relationships with distributors and retailers to enhance our product visibility and market share.

Responsibilities

  • Develop and implement comprehensive sales plans targeting key markets within the region, focusing on both new customer acquisition and existing account growth.
  • Build and nurture relationships with distributors, retailers, and key stakeholders to create sustainable partnerships and drive sales performance.
  • Conduct market analysis to identify trends, competitive positioning, and opportunities for growth in the wine sector.
  • Manage the sales pipeline, providing accurate forecasts and reporting to senior management on sales performance and market dynamics.
  • Organize and lead promotional events and tastings to showcase our portfolio and educate customers about our products.
  • Collaborate with marketing and product development teams to align sales initiatives with brand messaging and product launches.
  • Mentor and train junior sales staff, fostering a culture of teamwork and continuous improvement within the sales organization.

Required and Preferred Qualifications

Required:

  • 5+ years of experience in sales within the wine or beverage industry, with a proven track record of exceeding sales targets.
  • Strong knowledge of wine products, industry trends, and competitive landscape.
  • Excellent communication and interpersonal skills, with the ability to cultivate relationships at all levels.
  • Demonstrated ability to develop and execute strategic sales plans.
  • Willingness to travel extensively within the region to meet clients and attend industry events.

Preferred:

  • Bachelor's degree in business, marketing, or a related field.
  • Experience in managing a sales team and developing sales talent.
  • Familiarity with CRM tools and sales software to enhance productivity.

Technical Skills and Relevant Technologies

  • Proficient in Microsoft Office Suite, particularly Excel for data analysis and reporting.
  • Experience with CRM software (e.g., Salesforce) to track sales activities and customer interactions.
  • Solid understanding of e-commerce platforms and digital marketing strategies relevant to the beverage industry.

Soft Skills and Cultural Fit

  • Strong passion for wine and a commitment to promoting our brand's values and mission.
  • Ability to work effectively in a fast-paced, dynamic environment while maintaining attention to detail.
  • A proactive approach to problem-solving and decision-making.
  • Strong negotiation skills with a focus on achieving win-win outcomes.
  • Team-oriented mindset with a willingness to collaborate across departments.

Benefits and Perks

Annual salary range: [$SALARY_RANGE].

Additional benefits may include:

  • Competitive commission structure based on sales performance.
  • Comprehensive health benefits including medical, dental, and vision coverage.
  • 401(k) retirement plan with company matching.
  • Employee discounts on products and merchandise.
  • Opportunities for professional development and training.

Equal Opportunity Statement

[$COMPANY_NAME] is committed to fostering a diverse and inclusive workplace. We welcome applicants from all backgrounds and encourage individuals to apply regardless of race, color, religion, gender, sexual orientation, age, disability, or any other protected status.

Location

This role requires successful candidates to be based in-person at our office located in [$COMPANY_LOCATION].

We encourage applicants who may not meet all of the requirements to still apply, as we value diverse experiences and perspectives.

6. National Wine Sales Director Job Description Template

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

As the National Wine Sales Director at [$COMPANY_NAME], you will spearhead our sales efforts across the United States, driving revenue growth and market penetration for our premium wine portfolio. This role is pivotal in shaping the sales strategy and fostering relationships with key distributors and retailers, ensuring our brand resonates within the competitive wine market.

Responsibilities

  • Develop and implement national sales strategies to achieve revenue targets and expand market share for our wine products
  • Lead, mentor, and manage a high-performing sales team, guiding them in achieving sales goals and fostering a culture of excellence
  • Build and maintain strong relationships with key distributors and retail partners, ensuring effective product placement and promotion
  • Analyze sales data and market trends to identify opportunities for growth and develop actionable insights for the sales team
  • Collaborate with marketing and product teams to create compelling promotional campaigns that resonate with our target audience
  • Represent [$COMPANY_NAME] at industry trade shows and events, enhancing brand visibility and networking with potential partners

Required and Preferred Qualifications

Required:

  • 7+ years of experience in sales management within the beverage or wine industry, with a proven track record of driving sales growth
  • Strong knowledge of the U.S. wine market dynamics and consumer preferences
  • Exceptional leadership skills with the ability to inspire and motivate a diverse sales team
  • Demonstrated ability to analyze sales metrics and leverage insights to drive performance

Preferred:

  • Experience in launching new wine products or brands successfully in the market
  • Strong network within the wine distribution and retail channels
  • Relevant certifications in wine education (e.g., WSET, Court of Master Sommeliers)

Technical Skills and Relevant Technologies

  • Proficiency in CRM tools (e.g., Salesforce) and sales analytics software
  • Ability to leverage digital sales platforms and social media for brand promotion
  • Familiarity with inventory management systems and sales forecasting methodologies

Soft Skills and Cultural Fit

  • Excellent communication and interpersonal skills, with the ability to engage effectively with stakeholders at all levels
  • Strong negotiation skills and a results-oriented mindset
  • A passion for wine and a deep appreciation for the industry
  • Ability to thrive in a fast-paced, dynamic environment while maintaining a positive attitude

Benefits and Perks

Annual salary range: [$SALARY_RANGE]

In addition to competitive compensation, we offer a comprehensive benefits package that may include:

  • Performance bonuses
  • Health, dental, and vision insurance
  • Retirement savings plans with company matching
  • Paid time off and flexible work arrangements
  • Opportunities for professional development and training

Equal Opportunity Statement

[$COMPANY_NAME] is committed to creating a diverse and inclusive workplace. We welcome applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or any other status protected by law.

Location

This is a hybrid position requiring candidates to work from the office at least 3 days a week while also allowing for remote work flexibility.

We encourage applicants from diverse backgrounds to apply, even if they don’t meet all the qualifications listed above.

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6 Wine Sales Representative Job Description Templates and Examples | Himalayas