7 Content Strategist Job Description Templates and Examples | Himalayas

7 Content Strategist Job Description Templates and Examples

Content Strategists are responsible for planning, developing, and managing content to align with business goals and audience needs. They ensure that content is engaging, consistent, and optimized for various platforms. Junior roles focus on executing content plans and supporting senior team members, while senior strategists lead content initiatives, oversee teams, and develop long-term strategies to enhance brand messaging and user engagement.

1. Junior Content Strategist Job Description Template

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are looking for a motivated Junior Content Strategist to join our dynamic marketing team at [$COMPANY_NAME]. In this role, you will assist in developing and executing content strategies that resonate with our target audience and elevate our brand presence across various platforms. This position is ideal for someone passionate about content creation and eager to learn about the strategic aspects of content marketing.

Responsibilities

  • Collaborate with senior strategists to understand and contribute to the development of content marketing strategies.
  • Assist in conducting audience research and competitive analysis to identify content opportunities.
  • Contribute to the creation of engaging content across multiple channels, including blogs, social media, and email newsletters.
  • Support the editorial calendar by ensuring deadlines are met and content is published on schedule.
  • Analyze content performance metrics and provide insights to optimize future content initiatives.
  • Participate in brainstorming sessions to generate innovative content ideas that align with brand goals.

Required and Preferred Qualifications

Required:

  • Bachelor’s degree in Marketing, Communications, English, or a related field.
  • 1+ years of experience in content creation or digital marketing, including internships.
  • Strong writing and editing skills with a keen eye for detail.
  • Familiarity with content management systems (CMS) and social media platforms.

Preferred:

  • Experience with SEO best practices and basic knowledge of analytics tools.
  • Ability to work collaboratively in a fast-paced environment.
  • Knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.

Technical Skills and Relevant Technologies

  • Proficiency in Microsoft Office Suite and Google Workspace.
  • Familiarity with content management systems such as WordPress or HubSpot.
  • Basic understanding of SEO principles and tools like Google Analytics.

Soft Skills and Cultural Fit

  • Excellent communication skills, both verbal and written.
  • Strong organizational skills and the ability to manage multiple tasks simultaneously.
  • Proactive attitude with a willingness to learn and take initiative.
  • Ability to adapt to changing priorities and thrive in a collaborative environment.

Benefits and Perks

At [$COMPANY_NAME], we offer a competitive salary and a comprehensive benefits package, including:

  • Health, dental, and vision insurance.
  • Retirement savings plan with company matching.
  • Generous paid time off policy.
  • Opportunities for professional development and growth.

Location

This is a hybrid position, requiring candidates to work from the office at least 3 days a week at [$COMPANY_LOCATION].

2. Content Strategist Job Description Template

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are seeking a strategic and creative Content Strategist to join our team at [$COMPANY_NAME]. In this pivotal role, you will drive the development and execution of innovative content strategies that elevate our brand voice and enhance audience engagement across multiple channels. You will leverage data-driven insights to inform content creation and distribution, ensuring alignment with our overall marketing goals.

Responsibilities

  • Develop and implement comprehensive content strategies that engage target audiences and support business objectives
  • Conduct thorough market research and audience analysis to identify content opportunities and trends
  • Collaborate with cross-functional teams, including marketing, design, and product, to create cohesive content experiences
  • Oversee the content creation process, ensuring high-quality output aligned with brand standards and messaging
  • Analyze content performance metrics and iterate strategies based on data insights to optimize engagement and conversion rates
  • Manage content calendars and workflows, ensuring timely delivery of projects
  • Mentor junior content team members, fostering a culture of creativity and continuous learning

Required and Preferred Qualifications

Required:

  • 5+ years of experience in content strategy, marketing, or related field
  • Proven track record of creating and executing successful content strategies that drive engagement
  • Strong understanding of SEO best practices and content optimization techniques
  • Exceptional writing and editing skills, with a keen eye for detail
  • Experience using analytics tools (e.g., Google Analytics, SEMrush) to measure content performance

Preferred:

  • Experience with digital marketing channels including social media, email marketing, and PPC
  • Familiarity with content management systems (CMS) and marketing automation tools
  • Background in UX/UI principles and user-centered design

Technical Skills and Relevant Technologies

  • Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva)
  • Experience with project management software (e.g., Asana, Trello)
  • Knowledge of HTML and basic web design principles

Soft Skills and Cultural Fit

  • Strong interpersonal and communication skills, with the ability to articulate ideas clearly
  • Creative problem solver with a proactive approach to challenges
  • Ability to work collaboratively in a fast-paced, dynamic environment
  • Passion for storytelling and a deep understanding of audience needs
  • Adaptability and openness to feedback, fostering a culture of continuous improvement

Benefits and Perks

Annual salary range: [$SALARY_RANGE]

Additional benefits may include:

  • Flexible work hours and hybrid work arrangement
  • Health, dental, and vision insurance
  • Retirement savings plan with company match
  • Professional development opportunities and training
  • Generous paid time off policy

Equal Opportunity Statement

[$COMPANY_NAME] is committed to fostering a diverse and inclusive workplace. We encourage individuals from all backgrounds to apply and will consider all qualified applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or any other characteristic protected by applicable law.

Location

This role requires successful candidates to work from the office at least 3 days a week in [$COMPANY_LOCATION].

3. Senior Content Strategist Job Description Template

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are seeking a Senior Content Strategist to join our dynamic marketing team at [$COMPANY_NAME]. In this leadership role, you will drive the development and execution of innovative content strategies that align with our brand mission and resonate with our target audiences. You will collaborate with cross-functional teams to ensure content initiatives support our overall marketing objectives, enhance user engagement, and elevate our brand presence in the market.

Responsibilities

  • Lead the content strategy development process, including audience analysis, content ideation, and distribution planning to maximize reach and impact.
  • Collaborate with product, design, and marketing teams to create compelling narratives that effectively communicate product features and benefits.
  • Oversee content production, ensuring high-quality, on-brand, and timely execution of all content deliverables across various channels.
  • Utilize data-driven insights to measure content performance, identify opportunities for optimization, and inform future strategies.
  • Mentor and guide junior content creators, fostering a culture of creativity, innovation, and continuous improvement.
  • Stay informed on industry trends, competitive landscape, and emerging content formats to keep our strategies ahead of the curve.

Required and Preferred Qualifications

Required:

  • 5+ years of experience in content strategy, marketing, or a related field, with a proven track record of leading successful content initiatives.
  • Exceptional writing, editing, and storytelling skills, with the ability to adapt tone and style to different audiences and platforms.
  • Strong analytical skills, with experience using analytics tools to measure content performance and derive actionable insights.
  • Proficiency in SEO best practices and content management systems.

Preferred:

  • Experience in a leadership role, managing a team of content creators and driving collaborative projects.
  • Familiarity with digital marketing strategies, including social media, email marketing, and paid advertising.
  • Knowledge of UX/UI design principles and how they relate to content strategy.

Technical Skills and Relevant Technologies

  • Deep understanding of content management systems (CMS) such as WordPress, HubSpot, or similar platforms.
  • Proficient in analytics tools such as Google Analytics, SEMrush, or similar to track and measure content effectiveness.
  • Experience with design software (e.g., Adobe Creative Suite) and video editing tools is a plus.

Soft Skills and Cultural Fit

  • Strong leadership and team collaboration skills, with a passion for mentoring and developing others.
  • Excellent communication skills, both verbal and written, with a knack for persuasive storytelling.
  • Ability to thrive in a fast-paced environment and adapt to changing priorities.
  • A proactive mindset with a problem-solving attitude and strong attention to detail.

Benefits and Perks

Annual salary range: [$SALARY_RANGE]

Additional benefits may include:

  • Flexible work hours and hybrid work options.
  • Comprehensive health benefits and wellness programs.
  • Professional development opportunities and continuing education support.
  • Generous PTO policy and paid holidays.

Equal Opportunity Statement

[$COMPANY_NAME] is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Location

This is a hybrid position requiring candidates to work from our office at least 3 days a week while having the flexibility to work remotely.

4. Lead Content Strategist Job Description Template

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are seeking a highly skilled Lead Content Strategist to join our team at [$COMPANY_NAME]. In this pivotal role, you will architect and oversee the execution of our content strategy, aligning it with our brand vision and business goals. You will lead a team of content creators, driving innovative approaches that engage our audience and enhance our market presence.

Responsibilities

  • Develop and implement a comprehensive content strategy that drives engagement, conversion, and brand loyalty
  • Lead and mentor a team of content creators, providing feedback and fostering a culture of creativity and excellence
  • Conduct thorough audience research and competitive analysis to inform content decisions and ensure relevance
  • Collaborate with cross-functional teams, including marketing, design, and product, to create cohesive messaging and brand storytelling
  • Analyze content performance metrics and apply insights to optimize future content initiatives
  • Establish best practices for content creation, governance, and distribution

Required and Preferred Qualifications

Required:

  • 5+ years of experience in content strategy, content marketing, or a related field
  • Proven track record of developing successful content strategies that drive measurable results
  • Strong understanding of SEO principles and content optimization techniques
  • Exceptional writing, editing, and communication skills
  • Ability to lead and inspire a diverse team of content professionals

Preferred:

  • Experience in a leadership role within a fast-paced digital environment
  • Familiarity with analytics tools such as Google Analytics, SEMrush, or similar platforms
  • Knowledge of various content formats, including blogs, social media, video, and email marketing

Technical Skills and Relevant Technologies

  • Proficiency in content management systems (CMS) and marketing automation tools
  • Experience with social media management platforms
  • Understanding of HTML/CSS and basic web design principles

Soft Skills and Cultural Fit

  • Strong strategic thinking and problem-solving abilities
  • Excellent interpersonal skills and the ability to collaborate with diverse stakeholders
  • Creative mindset with a passion for storytelling and brand development
  • Ability to thrive in a dynamic, fast-paced environment while managing multiple projects

Benefits and Perks

We offer a competitive salary and a comprehensive benefits package that includes:

  • Health, dental, and vision insurance
  • Retirement plans with company match
  • Generous paid time off and holiday schedule
  • Professional development opportunities

Equal Opportunity Statement

[$COMPANY_NAME] is committed to creating a diverse and inclusive workplace. We are an equal opportunity employer and welcome applicants from all backgrounds and experiences. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation, or any other basis protected by applicable law.

Location

This role requires successful candidates to be based in-person at our headquarters in [$COMPANY_LOCATION].

5. Content Strategy Manager Job Description Template

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are looking for a strategic and innovative Content Strategy Manager to lead our content initiatives at [$COMPANY_NAME]. In this role, you will develop and execute a comprehensive content strategy that aligns with our brand objectives and resonates with our target audience. You will collaborate with cross-functional teams to create engaging, high-quality content that drives user engagement and enhances our brand presence.

Responsibilities

  • Design and implement a robust content strategy that supports business goals and enhances customer experience
  • Conduct audience research and competitive analysis to identify content opportunities and trends
  • Oversee the development and editorial calendar for content production, ensuring timely delivery and alignment with brand voice
  • Collaborate with designers, marketers, and product teams to create compelling content for various channels including web, social media, email, and print
  • Measure and analyze content performance metrics to optimize strategies and drive continuous improvement
  • Lead and mentor a team of content creators, fostering a collaborative and creative environment

Required and Preferred Qualifications

Required:

  • 5+ years of experience in content strategy, content marketing, or a related field
  • Proven track record of developing successful content strategies that drive engagement and growth
  • Strong writing and editing skills, with the ability to adapt tone and style for different audiences
  • Experience with SEO best practices and content management systems
  • Excellent project management skills and ability to work effectively under tight deadlines

Preferred:

  • Experience in a leadership role, managing a team of content professionals
  • Familiarity with analytics tools and ability to interpret data to inform content decisions
  • Background in digital marketing, branding, or communications

Technical Skills and Relevant Technologies

  • Proficient in content management systems (e.g., WordPress, HubSpot)
  • Strong understanding of SEO tools (e.g., Google Analytics, SEMrush)
  • Experience with social media management platforms (e.g., Hootsuite, Sprout Social)

Soft Skills and Cultural Fit

  • Exceptional communication and interpersonal skills
  • Ability to think strategically and creatively to solve complex challenges
  • Strong leadership qualities with a collaborative approach to team management
  • Passionate about storytelling and crafting compelling narratives

Benefits and Perks

We offer a competitive salary and benefits package, including:

  • Health, dental, and vision insurance
  • 401(k) retirement plan with a company match
  • Generous paid time off and holidays
  • Professional development opportunities
  • Flexible work environment and employee wellness programs

Equal Opportunity Statement

[$COMPANY_NAME] is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Location

This role requires successful candidates to be based in-person at our office located in [$COMPANY_LOCATION].

6. Director of Content Strategy Job Description Template

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are seeking a visionary Director of Content Strategy to lead our content initiatives at [$COMPANY_NAME]. In this role, you will be responsible for crafting and executing a comprehensive content strategy that aligns with our brand identity and mission. You will leverage your expertise in storytelling and audience engagement to drive brand awareness, customer loyalty, and thought leadership across multiple platforms.

Responsibilities

  • Develop and implement a forward-thinking content strategy that supports overall business goals and enhances brand visibility
  • Lead a team of content creators, editors, and strategists, fostering a collaborative environment that encourages creativity and innovation
  • Conduct thorough audience research to ensure content resonates with target demographics and addresses their needs and interests
  • Establish key performance indicators (KPIs) to measure content effectiveness and continuously optimize content based on data-driven insights
  • Collaborate with cross-functional teams including marketing, product, and design to create cohesive content experiences
  • Oversee content production timelines, budgets, and resource allocation to ensure timely delivery of high-quality content
  • Stay abreast of industry trends, emerging technologies, and best practices in content marketing

Required and Preferred Qualifications

Required:

  • 10+ years of experience in content strategy, marketing, or related fields, with a proven track record of leading successful content initiatives
  • Exceptional writing, editing, and storytelling skills across various formats including digital, print, and multimedia
  • Strong analytical skills with a focus on data-driven decision making and performance metrics
  • Proven experience in managing and mentoring diverse teams, cultivating a culture of collaboration and excellence

Preferred:

  • Experience in a leadership role within a fast-paced, dynamic environment
  • Familiarity with SEO best practices and content management systems
  • Experience working with agencies and external partners to enhance content production capabilities

Technical Skills and Relevant Technologies

  • Deep understanding of content management systems (CMS) and marketing automation tools
  • Proficiency in analytics tools such as Google Analytics, HubSpot, or equivalent
  • Experience with social media management and digital marketing platforms

Soft Skills and Cultural Fit

  • Exceptional interpersonal and communication skills, with the ability to articulate ideas clearly and persuasively
  • Creative thinker with a passion for storytelling and content innovation
  • Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously
  • A collaborative and inclusive mindset, committed to fostering diversity within the team

Benefits and Perks

Annual salary range: [$SALARY_RANGE]

Additional benefits may include:

  • Comprehensive health, dental, and vision insurance
  • 401(k) with company match
  • Generous paid time off and holidays
  • Professional development opportunities and training programs
  • Wellness programs and resources

Equal Opportunity Statement

[$COMPANY_NAME] is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Location

This role requires successful candidates to be based in-person at [$COMPANY_LOCATION].

We encourage applicants from all backgrounds to apply, even if you don't meet every qualification listed. Your unique experiences and perspectives are valuable to us!

7. VP of Content Strategy Job Description Template

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are in search of a visionary VP of Content Strategy to lead our content initiatives and drive our brand narrative across multiple platforms. In this strategic leadership role, you will be responsible for defining and executing a comprehensive content strategy that resonates with our audience and aligns with our business goals. Your expertise in content development, audience engagement, and analytics will be pivotal in shaping our messaging and enhancing our overall brand presence.

Responsibilities

  • Develop and implement a holistic content strategy that supports business objectives and enhances brand visibility, including blogs, social media, video, and other digital media.
  • Lead a cross-functional team of content creators, editors, and strategists, fostering a collaborative environment focused on innovation and excellence.
  • Utilize data-driven insights to refine content initiatives, ensuring relevance and effectiveness in reaching target audiences.
  • Establish key performance indicators (KPIs) for content performance, monitoring results and iterating on strategies to optimize engagement and conversion.
  • Collaborate with marketing, product, and design teams to ensure consistency in messaging and branding across all channels.
  • Stay abreast of industry trends and emerging technologies to keep our content strategy forward-thinking and competitive.
  • Build and maintain relationships with key industry influencers and thought leaders to amplify our content reach.

Required and Preferred Qualifications

Required:

  • 10+ years of experience in content strategy, marketing, or communications, with a strong portfolio of successful content initiatives.
  • Proven track record of leading high-performing teams and driving measurable results through innovative content strategies.
  • Exceptional writing, editing, and storytelling skills, with a keen eye for detail and a passion for creating compelling narratives.
  • Strong analytical skills with the ability to interpret data and leverage insights to inform content decisions.

Preferred:

  • Experience in a leadership role within a technology-focused or digital-first organization.
  • Familiarity with SEO best practices, content management systems, and analytics tools.
  • Experience in managing and executing large-scale content marketing campaigns.

Technical Skills and Relevant Technologies

  • Expertise in content management systems (CMS) such as WordPress or Drupal, and familiarity with marketing automation platforms.
  • Proficiency in analytics tools like Google Analytics, SEMrush, or similar tools to track and measure content performance.
  • Understanding of multimedia content formats and tools, including video production and graphic design software.

Soft Skills and Cultural Fit

  • Exceptional leadership and team-building skills, with the ability to inspire and empower team members.
  • Strong communication and interpersonal skills, capable of building relationships across all levels of the organization.
  • Creative thinker with a strategic mindset, comfortable managing ambiguity and adapting to changing priorities.
  • A passion for storytelling and a commitment to producing high-quality content that resonates with audiences.

Benefits and Perks

Salary range: [$SALARY_RANGE]

Full time offers include:

  • Equity options
  • Flexible working hours and remote work opportunities
  • Comprehensive health and wellness benefits
  • Generous paid time off and vacation policy
  • Professional development and learning stipends
  • Retirement savings plan with company matching

Equal Opportunity Statement

[$COMPANY_NAME] is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law.

Location

This is a fully remote position.

We encourage applicants from diverse backgrounds and experiences to apply, even if you don’t meet every requirement. Your unique perspectives and experiences are valuable to us!

Similar Job Description Samples

Simple pricing, powerful features

Upgrade to Himalayas Plus and turbocharge your job search.

Himalayas

Free
Himalayas profile
AI-powered job recommendations
Apply to jobs
Job application tracker
Job alerts
Weekly
AI resume builder
1 free resume
AI cover letters
1 free cover letter
AI interview practice
1 free mock interview
AI career coach
1 free coaching session
AI headshots
Recommended

Himalayas Plus

$9 / month
Himalayas profile
AI-powered job recommendations
Apply to jobs
Job application tracker
Job alerts
Daily
AI resume builder
Unlimited
AI cover letters
Unlimited
AI interview practice
Unlimited
AI career coach
Unlimited
AI headshots
100 headshots/month

Trusted by hundreds of job seekers • Easy to cancel • No penalties or fees

Get started for free

No credit card required

Find your dream job

Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!

Sign up
Himalayas profile for an example user named Frankie Sullivan