Can you describe a project from your portfolio that showcases your design skills and thought process?
Behavioral
Creativity
Design Thinking
Technical Skills
This question is crucial for understanding your practical experience and how you approach design challenges, which is essential for any graphic design intern.
How to answer
- Select a project that demonstrates your range of skills and creativity
- Explain the design brief and objectives clearly
- Detail your design process, from brainstorming to final execution
- Highlight the tools and techniques you used
- Discuss any feedback received and how you incorporated it into your work
What not to say
- Describing a project without connecting it to specific design principles
- Focusing only on aesthetic aspects without explaining the thought process
- Neglecting to mention the impact or reception of the design
- Using jargon without clarifying your choices
Sample answer
“In my portfolio, I have a branding project for a local café. The brief was to create a cohesive visual identity. I began with research on the target audience and competitors, then developed mood boards to explore different styles. I used Adobe Illustrator to design the logo and created a color palette that reflected the café's warm and inviting atmosphere. The café owner loved the modern yet cozy feel, and it resulted in a 20% increase in customer engagement on social media after launch.”