Sr. Product Marketing Manager

Company Overview

The Sr Product Marketing leader is responsible for developing the organization's go-to-market strategy and overseeing its execution across the complete range of offerings, including products, services, and solutions. This role is essential for identifying and understanding buyer needs, integrating them into the business's core operations to uncover growth opportunities and enhance overall go-to-market performance.

The Sr Product Marketing leader reports directly to the Marketing Director and supervises industry product marketing managers. Additionally, this role involves managing performance, mentoring, and coaching team members, with a focus on the growth of the overall Portfolio and Industry Marketing practice.

Responsibilities

Portfolio Strategy & Go-To-Market Leadership

• Create and manage a portfolio hierarchy that aligns to buyer needs, market dynamics, and overall business strategy.
• Translate business objectives, market opportunities, and the offering portfolio into a cohesive, formal go-to-market (GTM) strategy.
• Develop and execute go-to-market plans for the portfolio, including target audience prioritization, messaging, and integrated campaign strategy.
• Oversee launch planning for new offerings, including defining and managing an enterprise-wide launch process and templates covering products, solutions, and services.

Market, Buyer & Competitive Insight

• Develop a deep understanding of buyer and customer needs, market trends, and the competitive landscape.
• Provide insights and recommendations to company leadership to support the identification, validation, and development of new products, solutions, and services.

Cross-Functional Collaboration & Stakeholder Alignment

• Partner with leaders across sales, product, marketing, customer success, and other functions to design aligned strategies, tactics, and resources that achieve corporate objectives.
• Act as the portfolio voice and brand ambassador internally and externally, including representing the company at events and speaking engagements.

Revenue Enablement & Adoption

• Create and lead a revenue enablement plan that drives portfolio understanding, adoption, and growth across buyer- and customer-facing roles.
• Oversee marketing’s contribution to sales enablement, including messaging, positioning, and supporting assets.

Team Leadership & People Management

• Provide leadership, direction, and mentoring to product marketing and vertical marketing team members.
• Supervise and support team members by assigning work, monitoring performance, and providing ongoing coaching and feedback.
• Ensure daily operations run smoothly by resolving issues or escalations and coordinating workflows to meet quality, productivity, and performance standards.

Process, Measurement & Continuous Improvement

• Formalize and maintain processes, measurement tools, and reporting structures to support portfolio marketing team goals.
• Conduct regular assessments of go-to-market effectiveness and address performance gaps through continuous improvement initiatives.

Qualifications

Education & Certifications

• Bachelor’s degree in Marketing, Business, or a related field required.
• Master’s degree (MBA) required.
• Certified Product Marketing Manager (CPMM – AIPMM) preferred.

Marketing & Leadership Experience

• 7+ years of experience in B2B marketing, including a minimum of 5 years in people management roles, motivating and leading high‑performing teams.
• Global experience working with diverse and distributed teams strongly preferred.

Product & Portfolio Management Expertise

• 4–6 years of advanced experience in product line, portfolio, or business unit management.
• Demonstrated success defining, positioning, and managing portfolios of offerings in complex organizations.

Executive Influence & Cross‑Functional Leadership

• 4–6 years of demonstrated success influencing C‑level executives and senior cross‑functional leaders.
• Proven ability to lead through collaboration and drive alignment across product, sales, marketing, and customer success teams.

Business Analytics & Revenue Impact

• 4–6 years of experience leveraging business and marketing analytics to demonstrate impact on revenue growth.
• Strong analytical skills with the ability to translate quantitative data into actionable insights and strategic recommendations.

Messaging, Positioning & Thought Leadership

• 4–6 years of demonstrated expertise in developing compelling messaging and positioning for products, solutions, and services.
• 4–6 years of experience developing thought leadership that enhances company reputation for expertise and innovation.

Language Skills

• Proficient in English.
• Spanish proficiency is a plus.

What We Offer

• Professional development
• A culture that celebrates success and diversity
• Medical, Dental, Vision
• 16 Holidays, 15 days PTO, 7 sick days
• 401k with a match and tuition reimbursement

The base salary range for this position at the time of this posting is indicated above. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

Claro Enterprise Solutions, Inc. is an Equal Employment Opportunity (EEO) employer.

Pay Range