United States onlyAbout the Role
As the Director of Data Partnerships, you will play a key role in building, scaling, and growing our partnership ecosystem. You’ll own the complete lifecycle of strategic partnerships, from sourcing and negotiation to go-to-market activation and ongoing maintenance. Success in this highly cross-functional role requires deep expertise in ad technology integrations, identity, and relationship management, combined with strong commercial judgement and a mindset for revenue growth.
In this role, you will:
- Identify, negotiate and close new activation partners who can help drive usage of Tunnl’s audience and measurement products
- Grow revenue with existing partners through optimized integration strategies and relationship management
- Accelerate product and platform capabilities with emerging and established data sources
- Collaborate with internal Product, Engineering, and Finance teams to structure and operationalize partnerships
- Support sales and account teams with new solutions through partnerships
- Conduct industry and competitive research to stay ahead of trends, emerging technologies, and partner innovation
- Oversee partnership deliverables, including reporting, training, and operational roadmaps
Responsibilities
Deal Structuring & Negotiation:
- Lead commercial negotiations, including revenue share structures, data licensing terms, API and platform integration agreements, and billing and usage models
- Partner with Legal to finalize contracts that balance scalability, compliance, and profitability
- Structure incentives to align long-term partner success with platform growth
Go-to-Market & Revenue Enablement:
- Collaborate with Sales and Client Experience teams to position partners effectively in market
- Partner with Marketing to develop enablement materials, training sessions, and pitch narratives
- Support joint marketing initiatives and co-selling strategies
- Track and optimize partner revenue contribution
Product & Technical Collaboration:
- Work closely with Product and Engineering to scope integrations and prioritize roadmap items
- Ensure timely and automated audience distribution to partner platforms
- Continually optimize taxonomy structure based on market feedback and partner usage
Required Qualifications
- 8+ years of experience in partnerships, business development, or strategic alliances
- Direct experience working with DSP’s, SSP’s, identity ecosystems, and data marketplaces
- Strong commercial negotiation experience
- Deep understanding of digital advertising workflows (programmatic, CTV, etc.)
- Comfort navigating cross-functional organizations
- Strong analytical skills with ability to assess business impact quantitatively
- Excellent executive-level communication and presentation skills
Preferred Qualifications
- Direct sales experience with a data vendor
- Background in analytics or technical integrations
- MBA
Why You Should Apply:
- Join a team driven by curiosity, clarity, and a shared passion for helping clients shape research and insights, public opinion, and policy
- Be part of a supportive, transparent, and forward-looking culture that invests in people and processes
- Eligible for the Company Bonus Plan (targeting 15% of Base Salary)
- Comprehensive benefits with excellent medical, vision, and dental coverage
- HSA option
- Flexible hybrid work policy
- Flexible unlimited paid vacation + 80 hours of paid sick leave
- 10 paid company holidays + Christmas week off
- 401(k) plan with 100% match up to 3%, plus 50% match up to 5%
- Cell phone reimbursement stipend
- Monthly parking or commuter stipend for VA-based employees
About Tunnl
Tunnl is building a future where artificial intelligence enables organizations to connect meaningfully with the people who matter most. We help organizations conduct research at scale, define the right audiences, surface real-time insights, identify optimal communication channels, and measure changing attitudes over time.
Tunnl serves brands, agencies, and advocacy groups alike - organizations navigating complex communications, reputational, and regulatory landscapes. These teams need smarter, faster ways to make audience-informed decisions that stand up to scrutiny and resonate across stakeholder groups. Whether you're building a brand, shaping public opinion, managing risk, or launching a new initiative, Tunnl empowers you to move from insight to impact with clarity & confidence.
