Funnel Builder & CRO Specialist

Truly Free is a provider of non-toxic, plant-based cleaning and laundry products designed to create safer home environments. Founded in 2015 by Stephen Ezell, the company was established after Ezell's son experienced a severe skin reaction to traditional laundry detergent. Headquartered in Williamsburg, Michigan, Truly Free operates on a subscription-based model, delivering concentrated cleaning solutions in refillable packaging to reduce plastic waste and environmental impact.

The company's product line includes laundry wash, bathroom cleaners, kitchen sprays, and other household essentials, all formulated without harsh chemicals such as thickeners, dyes, or optical brighteners. Truly Free emphasizes transparency in its ingredients and aims to 'free' homes from toxic substances. Beyond its product offerings, the company is committed to social impact, supporting various charitable initiatives and community projects. Through its 'Refillable Revolution,' Truly Free seeks to eliminate single-use plastics and promote sustainable living practices for families across North America.