Product Marketing Manager (Growth & Monetisation/Launchpad)

At Tothemoon we’re building a new type of Launchpad. Our Launchpad allows any user to create a token and grow its capitalisation through content, audience, and engagement — turning attention into trading activity.This is not a traditional token launch platform. It’s a creator-driven growth engine, where success is defined by audience traction, engagement, and trading volume.We’re looking for a Product Marketing Manager who can take this model and scale it into a high-performing acquisition and monetisation engine.

What you’ll be responsible for

Growth & monetisation

• Own the core revenue driver: trading commissions generated by Launchpad tokens
• Increase trading volume
• Build and optimise the core loop:
  token creation → audience growth → engagement → trading → revenue

User acquisition (creators & participants)

• Drive acquisition across both sides of the ecosystem:
  • creators (token issuers, content-driven users)
  • participants (traders, followers, communities)
• Scale channels: KOLs, affiliates, communities, partnerships, paid and organic
• Build growth loops and viral mechanics to support organic expansion

Go-to-market & campaigns

• Lead go-to-market strategy for Launchpad and key token launches
• Design high-conversion launch mechanics (early access, discovery, social hype, incentives)
• Ensure each launch maximises attention, participation, and trading activity

Funnel & performance optimisation

• Own the full funnel:
  Awareness → token creation / participation → trading → retention
• Identify drop-offs and improve conversion across all stages
• Turn user engagement into measurable trading behaviour

Positioning & messaging

• Define and evolve Launchpad positioning as a content-driven token growth platform
• Translate complex mechanics into clear, compelling, high-converting messaging
• Ensure consistency across all user touchpoints

What we’re looking for

• 3+ years in product marketing, growth, or go-to-market roles
• Experience in crypto, trading, or fintech
• Strong understanding of user behaviour, funnels, and growth mechanics
• Ability to combine creativity (campaigns, messaging) with data (metrics, experiments)
• Experience with creator ecosystems, marketplaces, or community-driven products is a plus

Why this role

• Work on a product that combines content, creators, and trading dynamics
• Direct impact on revenue, growth, and product success
• High ownership and ability to shape a new category within crypto