United States onlyThe Director of Owned Media will lead the strategy, execution, and performance optimization of all owned customer communication channels, including email, SMS, push notifications, and direct mail, to drive customer engagement, retention, and revenue growth.
Requirements
- 8–12+ years of progressive experience in lifecycle marketing, CRM or owned media within the retail industry (apparel or specialty retail preferred)
- Deep expertise in email marketing strategy and customer messaging
- Proven success developing advanced segmentation and personalization strategies
- Strong understanding of retail KPIs including AOV, conversion rate, retention, repeat rate, and customer lifetime value
- Experience managing SMS, push notifications, and direct mail in addition to email
- Demonstrated success driving measurable revenue growth through owned channels
- Proficiency with ESPs and CRM platforms (e.g., Salesforce Marketing Cloud, Braze, Iterable, Klaviyo, etc.)
- Strong analytical mindset with ability to translate data into strategic action
- Exceptional leadership, collaboration, and communication skills
Benefits
- Competitive compensation
- 401k with company matching contribution
- Potential to earn company performance-based bonuses
- Comprehensive wellness package including, medical, dental, vision, and Flexible Spending Account
- Generous 50% employee discount and access to employee-only sales
- Support the causes you’re passionate about
- Tuition reimbursement program
- Employee Assistance Program (EAP)
- Discounts on cell phones, and computer purchases, entertainment tickets and more
- Pet insurance for your fur babies
- Opportunity for upward mobility is available at all levels of the organization
