Account Manager (Influencer Marketing)

About The Shelf

We are a fast-paced influencer marketing agency that embraces AI-driven workflows to deliver top-tier campaigns for our clients. Our team thrives on self-sufficiency, proactive problem-solving, and accountability. If you have experience in digital or influencer marketing, excel in client and influencer communications, and are ready to integrate AI into your daily tasks, this role is for you.

1. Position Overview

• Influencer Marketing Campaigns: Oversee end-to-end campaign execution—from influencer outreach and contract negotiation to final reporting.
• AI-Enhanced Workflow: Use AI tools (e.g., ChatGPT) to proofread, generate briefs, and streamline repetitive tasks.
• High Standards of Independence: We don’t micromanage. You’ll need excellent time management, attention to detail, and the ability to meet deadlines consistently.

Note: We are hiring at two levels (AM3 or AM4). You will indicate which level you’re applying for based on your experience and comfort handling complex campaigns.

2. Core Responsibilities

Campaign Execution

• Draft and proofread contracts, client briefs, and outreach emails (AI is a support, not a substitute).
• Regularly check for accuracy and clarity before sending final deliverables.

Client & Influencer Communication

• Respond to 100% of emails within 24 hours.
• Provide clients with updates via agendas, weekly summaries, and thorough follow-ups.

Attention to Detail & Quality Control

• Double-check all briefs, content approvals, and reports for errors, data inaccuracies, or missing information.

Timeliness & Independence

• Keep an organized to-do list; proactively offer solutions for potential issues.
• Manage deadlines without external reminders.

AI Adoption & Process Improvements

• Embrace new AI tools and share successful prompts with the team.
• Continuously look for ways to refine SOPs and enhance campaign outcomes.

Influencer Relationship Management

• Build strong, trust-based relationships with influencers, ensuring brand alignment.
• Frequently monitor influencer content for quality, brand adherence, and performance.
• Collaborate on strategy refinements, provide feedback, and communicate updates or pivots to clients.

3. Two Levels of Expertise: AM3 vs. AM4

While the core responsibilities remain the same, the expected degree of autonomy and complexity differs:

AM3 (Mid-Level)

• Experience: 2–3+ years in influencer or digital marketing.
• Guidance: Mostly independent but may seek feedback on trickier tasks or complex client demands.
• Time & Workload: Comfortable handling multiple mid-tier campaigns, leveraging AI to minimize manual tasks.
• Problem-Solving: Resolves most routine challenges independently; escalates major issues with proposed solutions.
• Growth Path: Over 90 days, you’ll reduce manager involvement to only the truly complex or high-level matters.

AM4 (Senior)

• Experience: 4–5+ years running high-budget, complex campaigns with minimal supervision.
• Autonomy: Operates almost entirely independently; manager involvement is mostly for strategic alignment.
• Advanced Client Management: Navigates demanding client expectations, proposes strategic pivots, and manages large-budget accounts.
• Mentorship: Coaches AM3s and junior team members on campaign execution and advanced AI strategies.
• Strategy & Upsell: Anticipates fires before they escalate, offers multi-layered strategies, and seeks growth opportunities for the agency.

4. Potential Challenges & Expectations

• High-Volume, Fast-Moving Projects: Multiple simultaneous campaigns with tight deadlines.
• Demanding Clients & Influencers: Large budgets, unique contract terms, and one-off requests are common.
• Self-Sufficiency:
• • AM3: Some guidance is normal early on but you’re not new to the basics.
  • AM4: Essentially the final authority on day-to-day tasks, escalating only for major issues.

5. Key Performance Indicators (KPIs)

Communication

• 100% email response rate within 24 hours.
• AI-assisted proofreading that minimizes errors.
• Clarity and concise organization in decks and reports.

Quality & Accuracy of Deliverables

• Error-free briefs, contracts, and reports.

Timeliness & Deadlines

• Manage influencer onboarding, approvals, and final reporting without missing milestones.

Manager Oversight

• AM3: Diminishing check-ins as competence is proven.
• AM4: Minimal or no day-to-day supervision.

6. Culture & Attitude

• No Micromanagement: We value self-driven individuals.
• Collaboration: Work closely with creative, paid media, and cross-functional teams to ensure cohesive campaign strategies.
• Accountability: Own your tasks and mistakes; proactively flag potential issues.
• Adaptability: Be eager to learn and experiment with emerging AI tools.