Web Designer & Developer VA

Salary: R45,000 – R51,500

Remote

US Hours: 13:00 – 22:00

About Us

We are a growth-focused agency that helps health-and-wellness practices such as clinics, gyms, therapists, and local service providers scale through lead generation, retention, and automation. We build end-to-end marketing systems, including funnel and campaign strategy, landing pages, email workflows, ad campaigns, SEO, and conversion optimization, so that our clients can focus on serving their patients and customers.

We partner long-term with our clients, treating their growth as our own. Our mission is to take the marketing burden off of practice owners and deliver consistent, high-quality lead flow and customer journeys that convert. You'll join a team that values autonomy, process, and continuous improvement, working closely with strategists, copywriters, and developers to transform brand assets and wireframes into polished, conversion-driven websites and landing pages.

Role Purpose

Own the design layer (Figma-first) of our website services arm and build marketing pages at scale, including local SEO landing pages, campaign pages, and workshop pages across common CMSs.

For websites, you'll transform Relume wireframes, style guides, client brand assets, and Claude-generated copy into polished, high-impact designs that are approximately 90% ready before review. Over time, there is potential to take on Webflow development work depending on volume.

For landing pages, youll support paid media, local SEO, and email campaigns by building high volumes of conversion-focused pages that follow SEO templates and local optimization best practices.

Core Responsibilities

Design (Primary)
Translate Relume sitemaps, wireframes, and style guides into conversion-focused Figma designs with strong hierarchy, spacing, pacing, and CTA strategy.
Refine and humanize Claude-generated copy for clarity, tone, and conversion alignment.
Make proactive layout decisions, such as adding or removing sections and adjusting pacing, with minimal direction

Landing Pages & Local SEO Execution
Create a high volume of landing pages following predefined SEO templates to ensure consistency, scalability, and on-page optimization.
Structure pages for local SEO, including headings, internal linking patterns, schema-ready layouts, and conversion-focused local intent.
Set up and manage Google Business Profiles, including initial profile setup, optimization, and scheduling posts aligned with campaigns, offers, and local promotions

Build (Secondary, when needed)
Develop websites in Webflow using our Figma to Webflow SOP.
Design and implement landing pages across CMSs such as WordPress builders, Squarespace, Wix, and HubSpot for marketing campaigns and events.
Apply clean, on-brand styling with responsive behavior, proper spacing, and alignment

Must-Have Skills

Design-first mindset with a Conversion Rate Optimization lens, creating a clear hierarchy, persuasive CTAs, and strong user flows.
Expertise in Figma, including components, variables, libraries, and Relume workflows.
Experience building SEO-driven landing pages at scale using templates and repeatable structures.
Comfort setting up and managing Google Business Profiles, including post scheduling.
Competence in Webflow builds with clean class naming and structure, plus comfort with WordPress builders such as Elementor, Divi, and WPBakery, as well as Squarespace, Wix, and HubSpot CMS.
Strong copy instincts with the ability to tighten AI-generated copy, remove fluff, and ensure clarity and a human tone.
Speed and accuracy under deadlines with meticulous attention to detail.
Comfort working from SOPs and delivering autonomously with light direction

Nice-to-Have

Solid understanding of on-page and local SEO fundamentals.
Portfolio experience in healthcare, fitness, or local service businesses.
Familiarity with accessibility fundamentals such as contrast ratios, tap targets, and focus states.
Light image work, including cropping, exporting, and page-speed optimization hygiene.
US or international client experience

Tools You'll Use

Figma, Relume, Webflow.
WordPress builders, including Elementor, Divi, WPBakery, Beaver, Squarespace, Wix, and HubSpot CMS.
Claude, Slack, Monday.com.
Loom and screen recording tools

Web Designer & Developer VA