Partner Marketing Manager

About The Channel Company

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.

Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.

The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.

About the role

The Partner Marketing Manager works with partners to consult on their marketing strategies and tactics and to develop effective campaigns that deliver ROI.

A great Partner Marketing Manager needs to have a very strong understanding of what is happening in the marketplace and what influences buying decisions. You will keep on top of market trends and proactively manage vendor brand messaging, so it meets the consumer head-on. You will need to be analytical in your thinking to track ROI and ensure constant review to ensure that partner campaigns deliver. Planning, directing and adjusting multiple campaigns calls for an ability to focus on details.

The Partner Marketing Manager works on behalf of clients to support their network of IT partners by providing valuable, ground-level insights into partner capabilities, readiness, and performance metrics derived from planned marketing activities. This is a dynamic role closely tied to the cloud and IT industry, focused on driving measurable partners and business success.

This role will support Partners across the APJ&I region. You will need to support end to end field and marketing activities planning, focusing on partner management, campaign execution, and event delivery. To drive strategic and operational initiatives aligned to business priorities, including reporting, partner enablement, and cross regional coordination. You will be providing advice and support on marketing tactics and strategies, so you will need to have a good understanding of marketing tactics. Acting as a central liaison throughout projects, you will also need to be a strong communicator - relationship management skills are crucial in this role

What you'll do

• Build and nurture strong relationships with partners, distributors, agencies, and internal teams, serving as the key bridge between partners, vendor stakeholders, and PMM/VPMM teams.
• Manage ongoing partner relationships on a daily basis, ensuring partners are informed, enabled, and actively driving initiatives that support and grow client revenue.
• Collaborate closely with partners and local sales and marketing teams to understand solution priorities, curate and adapt client-provided materials, and drive effective partner enablement and training initiatives.
• Formulate comprehensive and targeted go-to-market (GTM) strategies for specific solutions, including those tailored to vertical industries, and prepare briefs for presentations, partner enablement, and training sessions.
• Plan, manage, and support the execution of partner GTM marketing plans and campaigns, including webinars and workshops, ensuring content alignment and smooth platform setup.
• Develop a marketing plan that strategically aligns Marketing Development Funds (MDF) usage to optimize campaign effectiveness for initiatives within the APJ&I region.
• Oversee partner events and campaign execution with end-to-end ownership, covering planning, logistics, coordination, and reporting.
• Lead on the planning and execution of sponsorship of Partner events, Partner Summits, client events, webinars, and digital marketing campaigns that showcase our partnerships, expertise and solution value propositions across the APJ&I region
• Create and maintain a calendar of all partner marketing activities for the APJ&I region, aligned against company, product, and industry announcements.
• Monitor joint marketing campaign execution, leads, and ROI, maintaining accountability across the end-to-end lead management process.
• Proactively identify and resolve client or partner issues, escalating to the Program Manager or Director when required.

Qualifications

• A minimum of 3-5 years work experience in APAC market in a Business-to-Business IT environment, preferably with hyperscale partnerships (AWS, Google Cloud, Microsoft Azure) or large Global Systems Integrators (GSI)
• Background in multi-channel B2B marketing teams within enterprise software/SaaS environments
• Proven track record managing complex B2B marketing campaigns and co-sell programs.
• Demonstrated excellence in client liaison, with a proven capacity to respond promptly and effectively; adept at building relationships and establishing oneself as a trusted advisor.
• Strong analytical skills with ability to translate data insights into actionable marketing strategies and leverage data to drive strategy and decision-making
• Attention to details and meticulous in processes adhering to the project's requirements
• Proactive in learning new AI & IT platforms and knowledge required
• Previous experience of working in a Marketing role; low-code platforms, AI-powered solutions, or workflow automation technologies, planning and developing full strategic marketing campaigns, including budget management and allocation
• Strong ownership, adaptability, and ability to manage both strategic and hands on tasks.
• Good knowledge of online (e.g. enterprise software/SaaS environments, email marketing, CRM system, SEO, SEA, social networks, display advertising, content syndication, video production) and offline Marketing campaign types (e.g. events, telemarketing, print advertising, sponsoring, incentives)
• Strong MS PowerPoint, Excel and Word skills with the ability to present information
• Additional Asian language would be an advantage (Indonesian/Thai/Vietnamese/Japanese/Korean/Mandarin/Hindi)
• Willingness to learn and contribute ideas