Demand Generation Manager

About Swirlds Labs:

We are a fast-growing company built around a revolutionary technology — the hashgraph consensus algorithm. Hedera Hashgraph is well-suited to become the world’s first mass-adopted distributed public ledger because it is blazing fast, highly secure, and ensures fairness. We are on a mission to create a trusted and empowered digital future for everyone; a cyberspace where you work, play, buy, sell, create, and engage socially; where you have safety and privacy in your digital communities; where you feel confident when interacting with others; where you own and control your information. Join us and say, “Hello future.”

About the role:

Swirlds Labs is looking for an experienced Demand Generation Manager to strategize and execute Demand Generation and Account-Based Marketing (ABM) campaigns. You will work with the Swirlds Labs marketing team, Hedera Governing Council, and other organizations to deliver campaigns to the most innovative enterprises building Web3 applications. You will help define the reporting, measurement, and execution of these programs across all marketing channels and integrated campaigns.

You may find yourself doing all of the following:

• Creating, optimizing, and analyzing end-to-end Demand Generation and Account-based Marketing campaigns, including physical and digital channels
• Creating customized experiences using various digital channels, including Email, Display, Video Webinars, and more
• Helping create physical account-based marketing campaigns, ranging from event ideation to direct mail
• Working closely with the Swirlds Labs marketing team, business development team, product team, and others
• Owning campaign metrics to assess their impact down the funnel

Qualification Requirements:

• Bachelor’s Degree
• 3-5 years operating marketing lead/demand generation campaigns: webinars, advertising campaigns, ABM, etc.
• 1-2 years running ABM campaigns: highly targeted campaigns across multiple channels aimed at a small grouping of accounts
• Experience being a power user of a CRM system such as Salesforce and Marketing Automation Systems such as HubSpot, Marketo, or Pardot. (We use HubSpot!)
• Ability to analyze data and trends