Head of Growth Marketing

JOB OBJECTIVE

We are looking for a Head of Growth Marketing to build a predictable pipeline engine for DIGIDECK's enterprise presentation and guided-selling platform. This is not a traditional marketing role - this is a full-funnel, revenue-driving leadership position. You will be responsible for generating demand, optimizing conversion, and leading a high-performing marketing team focused on qualified sales conversations, pipeline, and revenue.

This role requires someone who can think strategically, execute tactically, and continuously test, learn, and iterate. You will partner closely with Sales, Customer Success, and Leadership to ensure marketing is directly contributing to business growth. You should be genuinely excited about AI, constantly testing the latest tools, and comfortable using modern automation platforms like Clay to build smarter, faster growth systems.

RESPONSIBILITIES

Pipeline & Revenue Growth

• Own marketing-sourced and marketing-influenced pipeline targets
• Build repeatable campaigns that create qualified sales conversations, not just leads
• Translate campaign performance into weekly actions for Sales, Customer Success, and Leadership

Full-Funnel Optimization

• Improve conversion rates across the entire funnel (lead → demo → close)
• Identify bottlenecks and implement solutions quickly
• Align marketing efforts directly with revenue outcomes

Demand Generation

• Own and scale channels including account-based outbound, paid, organic, events, partnerships, lifecycle, and customer expansion
• Use Clay and other modern AI-enabled GTM tools to test acquisition strategies, automate research and personalization, and double down on what works
• Build campaigns around DIGIDECK's AI, DIGI, and guided-selling products, closed-lost reactivation, and buyer pain

Team Leadership

• Lead and develop the marketing team (content, demand gen, ops, etc.)
• Set clear goals, KPIs, and accountability across the team
• Build a culture of performance, ownership, and continuous improvement

Marketing + Sales Alignment

• Work closely with Sales leadership to inspect funnel performance weekly, improve lead quality, and increase pipeline conversion
• Refine ICP, messaging, offers, and positioning based on win/loss data, Salesforce insights, and real market feedback; partner with AEs and CSMs on campaigns that turn usage, renewal, and expansion signals into pipeline

Data & Experimentation

• Own marketing metrics: CAC, conversion rates, pipeline velocity, ROI
• Run consistent experiments to improve performance
• Use data to make fast, informed decisions

BASIC QUALIFICATIONS

• Significant experience in growth, demand generation, or marketing leadership roles, preferably in B2B SaaS or sales-led / enterprise environments
• Proven track record of driving pipeline and revenue growth
• Deep understanding of full-funnel marketing and conversion optimization
• Experience leading and scaling marketing teams
• Strong analytical mindset with a bias toward action, experimentation, and using the latest AI and GTM tools
• Experience working closely with sales teams in a revenue-focused environment, including Salesforce / HubSpot, Clay, campaign reporting, and funnel analytics