Marketing Manager (Sparkfly)

Unique opportunity with a rapidly expanding customer engagement technology leader

Sparkfly helps marketers create lasting relationships with their customers by helping them understand customer engagement on a 1:1 level. Through Sparkfly's Offer Management and Loyalty technology, marketers gain insight into the revenue-linked performance of their campaigns via actual customer behaviors. Our SaaS platform enables marketers to create data-driven customer engagement strategies that are proven to attract and retain customers and drive revenue growth for their businesses. To learn more about Sparkfly, visit www.sparkfly.com.

We are currently seeking a creative and results-driven Marketing Manager to elevate Sparkfly's brand presence and drive demand generation initiatives. The ideal candidate will have proven experience in B2B SaaS marketing, with strong capabilities in content creation, social media management, public relations, and campaign execution. This individual will excel at translating complex technical concepts into compelling narratives that resonate with C-suite executives at marquee, multi-unit enterprise brands in QSR, retail, convenience store, and salon industries.

The Marketing Manager will report directly to the SVP of Revenue & Growth to create marketing assets that support business development efforts and accelerate pipeline growth. This role can be located anywhere in the continental United States. Travel will be required but is limited to industry conferences and client meetings. Compensation will be based on experience and demonstrated marketing results.

Responsibilities:

Develop and execute comprehensive marketing campaigns that drive brand awareness and generate qualified leads for Sparkfly's offer management and loyalty solutions
Create compelling content across multiple formats including case studies, white papers, blog posts, email campaigns, sales collateral, and presentation decks that articulate Sparkfly's value proposition
Manage Sparkfly's social media presence across LinkedIn, Twitter, and other relevant platforms, developing engaging content that showcases thought leadership and customer success stories
Coordinate public relations efforts including press releases, media outreach, industry awards submissions, and analyst relations to increase Sparkfly's visibility in the martech ecosystem
Partner with sales leadership to understand prospect needs and create targeted marketing materials that address specific industry challenges and use cases
Manage Sparkfly's website content, ensuring messaging is current, compelling, and optimized for lead generation and SEO
Plan and execute Sparkfly's presence at industry conferences and events, including promotional materials, pre-event campaigns, and post-event follow-up
Develop customer testimonials, video content, and reference materials that demonstrate Sparkfly's impact on revenue growth and customer engagement
Track and analyze marketing campaign performance using analytics tools, providing regular reports on lead generation, website traffic, social engagement, and ROI
Collaborate with the product team to develop go-to-market strategies for new features and platform enhancements
Manage relationships with external vendors including designers, PR agencies, content creators, and event coordinators
Maintain brand consistency across all marketing channels and materials, serving as the guardian of Sparkfly's brand voice and visual identity

Qualifications:

5+ years of marketing experience in B2B SaaS, martech, or enterprise technology companies
Demonstrated success in developing and executing multi-channel marketing campaigns that drive measurable business results
Exceptional writing and storytelling abilities with a portfolio of marketing content that showcases ability to simplify complex technical concepts
Strong social media management skills with experience building engaged audiences on professional platforms, particularly LinkedIn
Experience with marketing automation platforms (Zoho, other), CRM systems (Monday), and analytics tools (Google Analytics)
Proven ability to work independently and manage multiple projects simultaneously with minimal oversight
Creative mindset with strong attention to detail and commitment to producing high-quality marketing materials including proficiencies in PowerPoint and tools such as Claude, invideo, Canva, etc.
Comfortable working in a fast-paced, entrepreneurial environment where priorities can shift quickly
Experience in the restaurant technology, retail technology, or customer engagement platform space is highly desirable
Bachelor’s degree in Marketing, Communications, Business, or related field
Willingness to travel approximately 10-15% for conferences and team meetings

About Sparkfly Sparkfly is a technology company that provides digital marketing solutions, focusing on creating and managing customer engagement and loyalty programs for brands such as Chipotle, Texas Roadhouse, Shake Shack, First Watch, Bojangles, and more. We offer a platform that enables businesses to deliver personalized offers, track customer interactions in real-time, and analyze campaign effectiveness. Our services are designed to help companies enhance customer experiences, increase sales, and improve marketing ROI through better data insights and targeted promotions. Our platform integrates with a vast network of point-of-sale systems and digital marketing channels, allowing seamless execution of marketing strategies.

We believe in working together with our customers, seeking solutions that make their businesses better. We don't consider ourselves a run-of-the-mill "tech solutions provider." We're problem solvers with unique experience, knowledge and answers, focused on making digital marketing work in the real world.

Our approach starts with our turnkey, patent-protected, technology platform that integrates directly with a merchant's Point of Sale system, connecting the digital and physical marketing worlds in real-time. Our success is driven by a great team that focuses on customer satisfaction and return on investment.

Marketing Manager