TikTok Shop Manager

TikTok Shop Manager

Role: TikTok Shop Manager
Function: TikTok Shop Strategy, E-commerce Operations
Reports to: TikTok Shop Lead
Core Responsibility: Drive full-funnel growth for e-commerce clients through hands-on management and strategic development of TikTok Shops
Location: Remote (with optional London or Manchester access)
Salary: £38,000 – £42,000 + Performance Bonus

About the Soar Group

The Soar Group is one of the UK’s fastest-growing performance agency groups, home to three specialist agencies. On the inside, we work as one:

• Hambi Media: Performance creative agency for Meta, delivering High Production, UGC, and Static ads. The UK’s largest performance creative division in the UK.
• For You Advertising: The UK’s #1 independent TikTok agency, specialising in TikTok paid media, TikTok Shop, and creator-led content at scale.
• Soar With Us: Paid social and paid search, managing media buying and growth strategy across the group’s client portfolio.

Together, the group manages over £100M in ad spend, works with category-leading D2C brands, and operates the UK’s largest Creative Strategy department with design, production, strategy, and UGC all under one roof.

What Sets Us Apart

• Official TikTok Agency Partner, Creative Partner, and one of the only TikTok Shop Partners across UK and US.
• Two production studios (London and Manchester)
• Creators of D2C Diaries, one of the UK’s leading eCommerce podcasts

Partnered with Meta, TikTok, Foreplay, and Triple Whale.

From shop setup to high-converting content, we help brands master the TikTok ecosystem. Backed by dedicated support from TikTok’s internal teams and early access to the latest tools, our team operates at the cutting edge of the social commerce revolution.

We’re building the most elite TikTok commerce team in the UK—and we’re looking for A-Players who want to grow fast with us.

The Role

We’re looking for a TikTok Shop Manager to own the strategy and execution of TikTok Shops for a portfolio of e-commerce brands. This is a hybrid role: part performance strategist, part operational lead. You’ll manage the daily operations of TikTok Shops, oversee internal Affiliate Managers, and drive continuous revenue growth through best-in-class campaign, creator, and storefront execution.

This is the ideal role for someone obsessed with TikTok and social commerce—someone who thrives on testing, scaling, and delivering measurable e-commerce impact.

Requirements

TikTok Shop Strategy & Execution

• Launch and manage TikTok Shops for multiple clients, overseeing product listings, pricing, inventory sync, and campaign strategy.
  Build and iterate monthly shop growth plans tailored to each client’s objectives.
• Own shop performance metrics and lead optimisations to drive conversion, traffic, and average order value.
• Report to the TikTok Shop Lead to help grow and build client relationships and portfolios

Affiliate & Creator Management

• Manage and support a small internal team alongside the Head of TikTok Shop (Affiliate Managers).
• Develop creator outreach strategies and sourcing to find the best creators
• Oversee influencer recruitment, content briefing, and performance

Campaign Development & Sales Growth

• Plan and execute shop-based sales initiatives: product launches, seasonal drops, and platform-wide promotions.
• Collaborate with internal teams to align campaigns with brand goals and KPIs.
• Monitor campaign performance and adapt based on trends, data, and platform insights.

Client Communication & Reporting

• Act as the key strategic contact for TikTok Shop clients, providing performance updates and actionable recommendations.
• Deliver weekly and monthly reports with clear insight on performance drivers and next-step priorities.

What Success Looks Like

6 Months In:

• Successfully managing 3–5 TikTok Shops with positive ROAS and consistent month-on-month growth.
• Building strong relationships with clients, internal teams, and creators.
• Streamlining internal affiliate and content workflows.

12 Months In:

• Playing a leadership role in evolving TikTok Shop strategy across the agency.
• Helping refine our internal playbook and becoming a go-to expert in the business.
• Training and mentoring junior team members to scale our offering.

You’ll Thrive If You Are…

• A self-starter with 2–3+ years in e-commerce, social commerce, or digital marketing.
• Deeply familiar with TikTok’s platform, tools, creators, and trends.
• Confident running multiple accounts at once, balancing detail and pace.
• Strong in communication, performance analysis, and cross-functional collaboration.
• Curious, accountable, and always asking: how can we scale this further?

Bonus Points If You Have…

• Experience managing a DTC store on Shopify, Amazon, or WooCommerce.
• Ran or supported TikTok Shop or Creator Marketplace campaigns.
• Previous agency or startup experience working across multiple brands.

Benefits

• 28 days paid holiday including birthday leave, Christmas Eve and New Year’s Eve.

• Long-service holiday scheme: After 2 years’ service, you’ll receive 1 extra day of annual leave for every year of service.
• Flexible and hybrid working (2 days in office).
• Regular team socials.
• Company Private Health and life insurance scheme.
• Company pension scheme.
• Work abroad for 1 month a year.